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Gender, culture, and consumer behavior

Otnes, Cele.

Gender, culture, and consumer behavior

紀錄類型:	書目-語言資料,印刷品 : 單行本
其他作者:	Tuncay-ZayerLinda.,
其他作者:	OtnesCele.,
出版地:	New York
出版者:	Routledge Academic;
出版年:	2012.
面頁冊數:	xxxi, 450 p.ill. :
標題:	Electronic books. -
標題:	Consumption (Economics) - Social aspects. -
標題:	Consumer behavior - Cross-cultural studies. -
標題:	Consumer behavior. -
電子資源:	http://www.tandfebooks.com/isbn/9780203127575
摘要註:	"When considering how we should introduce this volume, we reflected on our own lives as women who both grew up in America, but whose heritages are distinct. We are both daughters of male liberal arts professors who provided most of the family income, while our mothers focused on child-rearing and community activities, as well as by-choice educational pursuits and forays into the working world. Linda is a first-generation American whose parents emigrated to the U.S. in 1970. Cele's ancestors were early U.S. settlers whose families relied on hard work and the G.I. Bill to fend off blows dealt by the Depression. We decided to offer examples of how gender, culture and consumption intersect in memories that demonstrate the dramatic and dynamic changes in these three areas over our lifetimes"--Provided by publisher.
ISBN:	9780203127575
內容註:	section 1. Feminist theory and discourses section 2. Media, advertising, and gender section 3. Gender, culture, and the market section 4. Masculine discourses section 5. New directions.

Gender, culture, and consumer behavior
Gender, culture, and consumer behavior / edited by Cele C. Otnes, Linda Tuncay Zayer. - New York : Routledge Academic, 2012.. - xxxi, 450 p. ; ill..
section 1. Feminist theory and discourses.
Includes bibliographical references and indexes..
ISBN 9780203127575
Electronic books.Consumption (Economics)Consumer behaviorConsumer behavior. -- Social aspects. -- Cross-cultural studies.

Tuncay-Zayer, Linda.

Gender, culture, and consumer behavior
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200 1 $a Gender, culture, and consumer behavior $f edited by Cele C. Otnes, Linda Tuncay Zayer.
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215 1 $a xxxi, 450 p. $c ill.
310 $a Also available in print edition.
320 $a Includes bibliographical references and indexes.
327 1 $a section 1. Feminist theory and discourses $a section 2. Media, advertising, and gender $a section 3. Gender, culture, and the market $a section 4. Masculine discourses $a section 5. New directions.
330 $a "When considering how we should introduce this volume, we reflected on our own lives as women who both grew up in America, but whose heritages are distinct. We are both daughters of male liberal arts professors who provided most of the family income, while our mothers focused on child-rearing and community activities, as well as by-choice educational pursuits and forays into the working world. Linda is a first-generation American whose parents emigrated to the U.S. in 1970. Cele's ancestors were early U.S. settlers whose families relied on hard work and the G.I. Bill to fend off blows dealt by the Depression. We decided to offer examples of how gender, culture and consumption intersect in memories that demonstrate the dramatic and dynamic changes in these three areas over our lifetimes"--Provided by publisher.
337 $a Mode of access: World Wide Web.
452 1 $1 0101 $a 9781848729469 (hardback)
606 $a Electronic books. $2 local. $3 355480
606 $a Consumption (Economics) $x Social aspects. $2 lc $3 385508
606 $a Consumer behavior $x Cross-cultural studies. $2 lc $3 385507
606 $a Consumer behavior. $2 lc $3 384796
676 $a 658.8342
680 $a HF5415.32 $b .G457 2012
702 1 $a Tuncay-Zayer $b Linda. $3 385506
702 1 $a Otnes $b Cele. $3 385505
856 7 $2 http $u http://www.tandfebooks.com/isbn/9780203127575

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