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Managing and marketing tourist desti...
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Baloglu, Seyhmus.
Managing and marketing tourist destinations : strategies to gain a competitive edge
紀錄類型:
書目-語言資料,印刷品 : 單行本
副題名:
strategies to gain a competitive edge
作者:
KozakM., 1968-
其他作者:
BalogluSeyhmus.,
出版地:
New York
出版者:
Routledge;
出版年:
2011.
面頁冊數:
xx, 242 p.ill. :
集叢名:
Routledge advances in tourism
標題:
Electronic books. -
標題:
Tourism - Marketing. -
標題:
Tourism - Management. -
電子資源:
http://www.tandfebooks.com/isbn/9780203842300
ISBN:
9780203842300
內容註:
pt. 1. Destination competitiveness pt. 2. Destination management pt. 3. Destination marketing.
Managing and marketing tourist destinations : strategies to gain a competitive edge
Kozak, M.
Managing and marketing tourist destinations
: strategies to gain a competitive edge / by Metin Kozak and Seyhmus Baloglu. - New York : Routledge, 2011.. - xx, 242 p. ; ill.. - (Routledge advances in tourism).
pt. 1. Destination competitiveness.
Includes bibliographical references (p. [219]-238) and index..
ISBN 9780203842300
Electronic books.TourismTourism -- Marketing. -- Management.
Baloglu, Seyhmus.
Managing and marketing tourist destinations : strategies to gain a competitive edge
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