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Marketing management in Asia

Andrews, Tim G. (1968-)

Marketing management in Asia

紀錄類型:	書目-語言資料,印刷品 : 單行本
其他作者:	ChenJunsong, 1975-
其他作者:	AndrewsTim G., 1968-
其他作者:	PaliwodaStanley J.,
出版地:	New York
出版者:	Routledge;
出版年:	2013.
版本:	1st ed.
面頁冊數:	viii, 189 p.ill. :
集叢名:	Routledge studies in international business and the world economy
標題:	Electronic books. -
標題:	Marketing - Case studies. - Asia -
標題:	Marketing - Management. -
電子資源:	http://www.tandfebooks.com/isbn/9780203117484
ISBN:	9780203117484
內容註:	1. China : distribution in China / Jintao Wu and Junsong Chen 2. China : consumer behaviour in China / Guoqing Guo 3. China : celebrity endorsement within the Chinese beauty industry : views from Beijing's female consumers / Mark Mcpherson and Xiang Li 4. China and the milk powder contamination scandal / Paul Custance and Jiang Dongni 5. India : culture and consumer behaviour influences on sales promotion practices in India / Madhumita Banerjee, Paurav Shukla and Phani Tej Adidam 6. Japan : marketing management issues in Japan / Stephanie Slater 7. Taiwan : consumers' reactions to Tesco's market entry in Taiwan : a comparison with the UK experience / Ching-wei Ho and John Temperley 8. Thailand : relationship marketing in Thailand : a case of the real estate industry / Ruth Banomyong and Nucharee Supatn 9. Thailand : marketing for life in the economic recession time : the case of Thailand / Orose Leelakulthanit 10. Turkey, the EU and the third wave of MNCs / Nukhet Vardar 11. Vietnam : marketing in Vietnam : culture and quality considerations / Kieran Tierney.

Marketing management in Asia
Marketing management in Asia / edited by Stan Paliwoda, Tim Andrews, and Junsong Chen. - 1st ed.. - New York : Routledge, 2013.. - viii, 189 p. ; ill.. - (Routledge studies in international business and the world economy ; 55).
1. China : distribution in China / Jintao Wu and Junsong Chen.
Includes bibliographical references and index..
ISBN 9780203117484
Electronic books.MarketingMarketing -- Case studies. -- Management. -- Asia

Chen, Junsong

Marketing management in Asia
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200 1 $a Marketing management in Asia $f edited by Stan Paliwoda, Tim Andrews, and Junsong Chen.
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215 1 $a viii, 189 p. $c ill.
225 2 $a Routledge studies in international business and the world economy $v 55
310 $a Also available in print edition.
320 $a Includes bibliographical references and index.
327 1 $a 1. China : distribution in China / Jintao Wu and Junsong Chen $a 2. China : consumer behaviour in China / Guoqing Guo $a 3. China : celebrity endorsement within the Chinese beauty industry : views from Beijing's female consumers / Mark Mcpherson and Xiang Li $a 4. China and the milk powder contamination scandal / Paul Custance and Jiang Dongni $a 5. India : culture and consumer behaviour influences on sales promotion practices in India / Madhumita Banerjee, Paurav Shukla and Phani Tej Adidam $a 6. Japan : marketing management issues in Japan / Stephanie Slater $a 7. Taiwan : consumers' reactions to Tesco's market entry in Taiwan : a comparison with the UK experience / Ching-wei Ho and John Temperley $a 8. Thailand : relationship marketing in Thailand : a case of the real estate industry / Ruth Banomyong and Nucharee Supatn $a 9. Thailand : marketing for life in the economic recession time : the case of Thailand / Orose Leelakulthanit $a 10. Turkey, the EU and the third wave of MNCs / Nukhet Vardar $a 11. Vietnam : marketing in Vietnam : culture and quality considerations / Kieran Tierney.
337 $a Mode of access: World Wide Web.
410 0 $1 2001 $a Routledge studies in international business and the world economy $v 55
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606 $a Marketing $x Management. $2 lc $3 384639
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702 1 $a Andrews $b Tim G. $f 1968- $3 385649
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