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The handbook of persuasion and socia...
~
Stewart, David W.
The handbook of persuasion and social marketing
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
The handbook of persuasion and social marketing/ David W. Stewart, editor.
其他作者:
Stewart, David W.
出版者:
Santa Barbara, Calif. :Praeger, : 2015.,
面頁冊數:
3 v. in 1 (vi, 1009 p.) ;cm;
標題:
Social marketing. -
電子資源:
http://ebooks.abc-clio.com/?isbn=9781440804052
ISBN:
1440804052 (e-book)
The handbook of persuasion and social marketing
The handbook of persuasion and social marketing
[electronic resource] /David W. Stewart, editor. - Santa Barbara, Calif. :Praeger,2015. - 3 v. in 1 (vi, 1009 p.) ;cm
Includes bibliographical references and index.
v. 1. Historical and social foundations -- v. 2. Conceptual, theoretical, and strategic dimensions -- v. 3. Applications and uses.
ISBN: 1440804052 (e-book)Subjects--Topical Terms:
383003
Social marketing.
LC Class. No.: HF5414 / .H364 2014
Dewey Class. No.: 658.8/72
The handbook of persuasion and social marketing
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