高雄醫學大學圖書館 |

Emerging innovative marketing strategies in the tourism industry

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Emerging innovative marketing strategies in the tourism industry/ Nilanjan Ray, editor.
other author:	Ray, Nilanjan,
Description:	PDFs (425 pages) :illustrations. :
基督教聖經之智慧書導讀 :	"This book comprises scholarly research on effective promotional tools and practices within the tourism sector by featuring expansive coverage on a variety of topics from the use of information technology and digital tools to tourist motivation and economic considerations"--Provided by publisher.
Subject:	Tourism - Marketing. -
Online resource:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-8699-1
ISBN:	9781466687004

Emerging innovative marketing strategies in the tourism industry
Emerging innovative marketing strategies in the tourism industry[electronic resource] /Nilanjan Ray, editor. - PDFs (425 pages) :illustrations.

Includes bibliographical references and index.

The impact of consumer search behavior on search advertising in the hotel industry / Qiang Lu, Yupin Yang, Shahriar Akter -- CRM in tourism: customer relationship management (CRM) / Roya Rahimi, Vipin K. Nadda, Hui Wang -- Advent of information technology in the world of tourism / Vishak Ramesh Iyer, Nilanjan Dey, Sayan Chakraborty -- Sustainable tourism marketing strategy: competitive advantage of destination / Alzbeta Kiralova -- The augmented reality marketing: a merger of marketing and technology in tourism / Sumesh S. Dadwal, Azizul Hassan -- Innovating Ansoff growth strategies in the hotel industry in Ghana / George K Amoako, Felicia De Heer, Rebecca Baah-Ofori -- Smart technologies: augmented reality applications in tourism marketing / Evrim Celtek -- Potentials of wineries as tourism destinations in India / M. K. Dash -- A comparative study of an innovative marketing strategies adopted by Mahindra Holidays and Resorts (India) Ltd. (MHRIL) and Sterling Holidays Resorts (India) Ltd. (SHRIL) / Jayrajsinh Jadeja, Kedar Shukla -- The role of marketing strategies in the tourism industry / Kijpokin Kasemsap -- Tourism marketing in developing countries / Nermeen Atef Ahmed Hegazy -- Experiential tourist products: the role of servicescape / Sonia Ferrari -- Tourism motivational factors in Bhutan: an empirical study / Nilanjan Ray --

Restricted to subscribers or individual electronic text purchasers.

"This book comprises scholarly research on effective promotional tools and practices within the tourism sector by featuring expansive coverage on a variety of topics from the use of information technology and digital tools to tourist motivation and economic considerations"--Provided by publisher.

Mode of access: World Wide Web.

ISBN: 9781466687004

Standard No.: 10.4018/978-1-4666-8699-1doiSubjects--Topical Terms:

383965
Tourism
--Marketing.

LC Class. No.: G155.A1 / E42853 2015e

Dewey Class. No.: 910.68/8

Emerging innovative marketing strategies in the tourism industry
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245 0 0 $a Emerging innovative marketing strategies in the tourism industry $h [electronic resource] / $c Nilanjan Ray, editor.
264 $a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) : $b IGI Global, $c [2015]
300 $a PDFs (425 pages) : $b illustrations.
504 $a Includes bibliographical references and index.
505 0 $a The impact of consumer search behavior on search advertising in the hotel industry / Qiang Lu, Yupin Yang, Shahriar Akter -- CRM in tourism: customer relationship management (CRM) / Roya Rahimi, Vipin K. Nadda, Hui Wang -- Advent of information technology in the world of tourism / Vishak Ramesh Iyer, Nilanjan Dey, Sayan Chakraborty -- Sustainable tourism marketing strategy: competitive advantage of destination / Alzbeta Kiralova -- The augmented reality marketing: a merger of marketing and technology in tourism / Sumesh S. Dadwal, Azizul Hassan -- Innovating Ansoff growth strategies in the hotel industry in Ghana / George K Amoako, Felicia De Heer, Rebecca Baah-Ofori -- Smart technologies: augmented reality applications in tourism marketing / Evrim Celtek -- Potentials of wineries as tourism destinations in India / M. K. Dash -- A comparative study of an innovative marketing strategies adopted by Mahindra Holidays and Resorts (India) Ltd. (MHRIL) and Sterling Holidays Resorts (India) Ltd. (SHRIL) / Jayrajsinh Jadeja, Kedar Shukla -- The role of marketing strategies in the tourism industry / Kijpokin Kasemsap -- Tourism marketing in developing countries / Nermeen Atef Ahmed Hegazy -- Experiential tourist products: the role of servicescape / Sonia Ferrari -- Tourism motivational factors in Bhutan: an empirical study / Nilanjan Ray --
505 8 $a A bird's eye view on leisure services / P. N. Raghunathan -- Regional sustainable development: cultural tourism in the southern Jalisco, Mexico / Jose G. Vargas-Hernandez -- Tourist inflow in a temple city: a study of cultural tourism in Bishnupur, India / Atanu Sengupta, Anirban Hazra -- How can a regional theme park survive in China?: studying strategies used by Wuhu Fantawild Dreamland / Jing (Bill) Xu -- Giving brand image to a nation: a proposed framework / Bintang Handayani, Basri Rashid -- Role of tourism industry in employment generation: a case study of Nagaland / Thangasamy Esakki.
506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "This book comprises scholarly research on effective promotional tools and practices within the tourism sector by featuring expansive coverage on a variety of topics from the use of information technology and digital tools to tourist motivation and economic considerations"--Provided by publisher.
530 $a Also available in print.
538 $a Mode of access: World Wide Web.
588 $a Description based on title screen (IGI Global, viewed 08/22/2015).
650 0 $a Tourism $x Marketing. $3 383965
700 1 $a Ray, Nilanjan, $d 1984- $e editor. $3 407775
710 2 $a IGI Global, $e publisher. $3 407735
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-8699-1