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Marketing database analyticstransfor...

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Banasiewicz, Andrew D.

Marketing database analyticstransforming data for competitive advantage /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Marketing database analytics/ Andrew D. Banasiewicz.
其他題名:	transforming data for competitive advantage /
作者:	Banasiewicz, Andrew D.
出版者:	New York :Routledge, : 2013.,
面頁冊數:	xix, 376 p. :ill. :
標題:	Marketing - Databases. -
電子資源:	Click here to view
ISBN:	9780203076460 (e-book : PDF)

Marketing database analyticstransforming data for competitive advantage /
Banasiewicz, Andrew D.

Marketing database analyticstransforming data for competitive advantage /[electronic resource] :Andrew D. Banasiewicz. - New York :Routledge,2013. - xix, 376 p. :ill.

Includes bibliographical references (p. [370]-371) and index.

pt. 1. Need identification -- pt. 2. Knowledge creation -- pt. 3. Dissemination.

Mode of access: World Wide Web.

ISBN: 9780203076460 (e-book : PDF)Subjects--Topical Terms:

408593
Marketing
--Databases.Index Terms--Genre/Form:

228523
Electronic books.

LC Class. No.: HF5415.125 / .B347 2013

Dewey Class. No.: 658.800285574 / B212

Marketing database analyticstransforming data for competitive advantage /
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505 0 $a pt. 1. Need identification -- pt. 2. Knowledge creation -- pt. 3. Dissemination.
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