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The business plan workbook :a practi...
~
Barrow, Paul, (1948-)
The business plan workbook :a practical guide to new venture creation and development /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
The business plan workbook :/ Colin Barrow, Paul Barrow and Robert Brown.
其他題名:
a practical guide to new venture creation and development /
作者:
Barrow, Colin.
其他作者:
Barrow, Paul,
出版者:
London ;Kogan Page Ltd., : 2015.,
版本:
eigth edition.
面頁冊數:
1 online resource (353 pages)
標題:
Business planning. -
電子資源:
http://portal.igpublish.com/iglibrary/search/KOGANB0000955.html
ISBN:
9780749464622
The business plan workbook :a practical guide to new venture creation and development /
Barrow, Colin.
The business plan workbook :
a practical guide to new venture creation and development /Colin Barrow, Paul Barrow and Robert Brown. - eigth edition. - London ;Kogan Page Ltd.,2015. - 1 online resource (353 pages)
Includes bibliographical references and index.
The business plan workbook : a practical guide to new venture creation and development, 8th edition -- Contents -- Preface -- How to use th e workbook -- Why prepare a business plan? -- What backers look out for -- Phase One: Strategy and purpose -- Introduction -- Assignment 1: Coming up with a winning idea for your business plan -- Assignment 2: Strategy - the big picture -- Assignment 3: You and your team -- Phase Two: Market research -- Introduction -- Assignment 4: Researching customers -- Assignment 5: Researching competitors -- Assignment 6: A plan for market research -- Phase Three: Competitive marketing strategies -- Introduction -- Assignment 7: Products and/or services -- Assignment 8: Pricing -- Assignment 9: Advertising and promotion -- Assignment 10: Place and distribution -- Assignment
ISBN: 9780749464622Subjects--Topical Terms:
252679
Business planning.
LC Class. No.: HD30.28 / .B3685 2015
Dewey Class. No.: 658.4/01
The business plan workbook :a practical guide to new venture creation and development /
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The business plan workbook : a practical guide to new venture creation and development, 8th edition -- Contents -- Preface -- How to use th e workbook -- Why prepare a business plan? -- What backers look out for -- Phase One: Strategy and purpose -- Introduction -- Assignment 1: Coming up with a winning idea for your business plan -- Assignment 2: Strategy - the big picture -- Assignment 3: You and your team -- Phase Two: Market research -- Introduction -- Assignment 4: Researching customers -- Assignment 5: Researching competitors -- Assignment 6: A plan for market research -- Phase Three: Competitive marketing strategies -- Introduction -- Assignment 7: Products and/or services -- Assignment 8: Pricing -- Assignment 9: Advertising and promotion -- Assignment 10: Place and distribution -- Assignment
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11: People, Process and Physical Environment -- Phase Four: Operations and staffing -- Introduction -- Assignment 12: The selling methods plan -- Assignment 13: Making, outsourcing and supplies -- Assignment 14: People and related matters -- Assignment 15: Legal and regulatory factors -- Assignment 16: Building a website -- Assignment 17: Communication systems -- Phase Five: Forecasting results -- Introduction -- Assignment 18: The sales forecast -- Assignment 19: Cash-flow projections -- Assignment 20: The profit and loss account -- Assignment
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http://portal.igpublish.com/iglibrary/search/KOGANB0000955.html
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