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Utilizing consumer psychology in bus...

Dalgic, Tevfik,

Utilizing consumer psychology in business strategy

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Utilizing consumer psychology in business strategy/ by Tevfik Dalgic and Sevtap Unal.
Author:	Dalgic, Tevfik,
other author:	Unal, Sevtap,
Published:	Hershey, Pennsylvania :IGI Global, : [2018],
Description:	1 online resource (xii, 325 p.)
基督教聖經之智慧書導讀 :	"This book explores how consumer behavior and decision-making process always have been the main point of businesses; from the profit-making ones to charitable ones, from marketing practitioners and academics to psychology professionals. It provides detailed knowledge about humans' psychological attributes in their roles as consumers. It provides detailed knowledge about how consumers think, feels, decides and acts"--
Subject:	Decision making. -
Online resource:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-3448-8
ISBN:	9781522534495 (ebook)

Utilizing consumer psychology in business strategy
Dalgic, Tevfik,

Utilizing consumer psychology in business strategy[electronic resource] /by Tevfik Dalgic and Sevtap Unal. - Hershey, Pennsylvania :IGI Global,[2018] - 1 online resource (xii, 325 p.)

Includes bibliographical references and index.

Chapter 1. An introduction to consumer psychology -- Chapter 2. Perception -- Chapter 3. Learning -- Chapter 4. Memory -- Chapter 5. Attitudes -- Chapter 6. Motivations -- Chapter 7. Emotions -- Chapter 8. Personality -- Chapter 9. Self -- Chapter 10. Lifestyles and values.

Restricted to subscribers or individual electronic text purchasers.

"This book explores how consumer behavior and decision-making process always have been the main point of businesses; from the profit-making ones to charitable ones, from marketing practitioners and academics to psychology professionals. It provides detailed knowledge about humans' psychological attributes in their roles as consumers. It provides detailed knowledge about how consumers think, feels, decides and acts"--

ISBN: 9781522534495 (ebook)Subjects--Topical Terms:

205527
Decision making.

LC Class. No.: HD30.28 / .D345 2018e

Dewey Class. No.: 658.4/012

Utilizing consumer psychology in business strategy
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003 IGIG
005 20181029102812.0
006 m o d
007 cr cn
008 181108s2018 pau fob 001 0 eng d
010 $z 2017017364
020 $a 9781522534495 (ebook)
020 $a 9781522534488 (hardcover)
035 $a (OCoLC)1035640688
035 $a 1071025199
040 $a CaBNVSL $b eng $c CaBNVSL $d CaBNVSL
050 4 $a HD30.28 $b .D345 2018e
082 0 4 $a 658.4/012 $2 23
100 1 $a Dalgic, Tevfik, $e author. $3 433266
245 1 0 $a Utilizing consumer psychology in business strategy $h [electronic resource] / $c by Tevfik Dalgic and Sevtap Unal.
260 $a Hershey, Pennsylvania : $b IGI Global, $c [2018]
300 $a 1 online resource (xii, 325 p.)
504 $a Includes bibliographical references and index.
505 0 $a Chapter 1. An introduction to consumer psychology -- Chapter 2. Perception -- Chapter 3. Learning -- Chapter 4. Memory -- Chapter 5. Attitudes -- Chapter 6. Motivations -- Chapter 7. Emotions -- Chapter 8. Personality -- Chapter 9. Self -- Chapter 10. Lifestyles and values.
506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "This book explores how consumer behavior and decision-making process always have been the main point of businesses; from the profit-making ones to charitable ones, from marketing practitioners and academics to psychology professionals. It provides detailed knowledge about humans' psychological attributes in their roles as consumers. It provides detailed knowledge about how consumers think, feels, decides and acts"-- $c Provided by publisher.
650 0 $2 96060 $a Decision making. $3 205527
650 0 $a Consumer behavior $x Psychological aspects. $3 433268
650 0 $2 96060 $a Strategic planning. $3 253454
700 1 $a Unal, Sevtap, $d 1971- $e author. $3 433267
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-3448-8

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