語系/ Language: 繁體中文

Handbook of research on strategic in...
Jamil, George Leal, (1959-)

 

  • Handbook of research on strategic innovation management for improved competitive advantage
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    正題名/作者: Handbook of research on strategic innovation management for improved competitive advantage / George Leal Jamil, [and six others], editors.
    其他作者: Jamil, George Leal,
    出版者: Hershey, Pennsylvania :IGI Global, : [2018],
    面頁冊數: 1 online resource (xxxiv, 772, cxlviii p.)
    提要註: "This book addresses the wide and complex relationships that constitute strategic innovation management principles and processes, approaching it from the conceptual side - discussing specific or general modelling techniques, methods to deal with specific managerial tasks, as marketing, financial, operational, logistics, etc. - and also with the contribution of experienced practical cases"--
    標題: Strategic planning. -
    電子資源: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-3012-1
    ISBN: 9781522530138 (ebook)
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