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Global observations of the influence...

Sarma, Sarmistha,

Global observations of the influence of culture on consumer buying behavior

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Global observations of the influence of culture on consumer buying behavior/ Sarmistha Sarma, editor.
其他作者:	Sarma, Sarmistha,
出版者:	Hershey, Pennsylvania :IGI Global, : [2017],
面頁冊數:	1 online resource (xxi, 375 p.)
提要註:	"This book provides relevant theoretical frameworks and the latest empirical research findings in the area the strategic role of culture at determining the consumer buying choices, that is, culture at the level consumer behavior as a determinant and basis of buying choices and by analyzing culture and consumer behavior in a cross section of cultural platforms"--
標題:	Consumer behavior -
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2727-5
ISBN:	9781522527282 (ebook)

Global observations of the influence of culture on consumer buying behavior
Global observations of the influence of culture on consumer buying behavior[electronic resource] /Sarmistha Sarma, editor. - Hershey, Pennsylvania :IGI Global,[2017] - 1 online resource (xxi, 375 p.)

Includes bibliographical references and index.

Chapter 1. Digging anthropology mine for marketing gold -- Chapter 2. From love to rebuff: how culture shapes the perception of luxury goods among consumers -- Chapter 3. The paradox of authenticity and its implications for contemporary and “bizarre” tourism campaigns -- Chapter 4. Developing marketing strategy on social networks -- Chapter 5. Diffusion of innovation and role of opinion leaders -- Chapter 6. Glocalization of consumers in the Caribbean: a case study of Trinidad and Tobago -- Chapter 7. Privacy concerns and customers' information-sharing intentions: the role of culture -- Chapter 8. How consumers become "cool": distinction-seeking vs. trend-following -- evidence from theArab world -- Chapter 9. The Strange life and presumed death of homo economicus: a brief history of economic anthropology -- Chapter 10. A semiotic approach through print advertisements: the changing Indian urban male -- Chapter 11. A cross-cultural study of smartphone adoption in Uzbekistan and South Korea -- Chapter 12. Comparative analysis of Hofstede’s culture dimensions for West African Regions (WAF) and Nigeria -- Chapter 13. A framework for cultural localization of websites and for improving their commercial utilization -- Chapter 14. Flying high: a study on the airline preferences of individuals in urban India -- Chapter 15. When Age, Religion, and Culture Matter: The impact of aging, religiosity, and cultural differences on consumers' emotions and behavior -- Chapter 16. Cultural nuances in changing consumer behavior: lessons for cultural positioning -- Chapter 17. The influence of socio-economic factors on state and dynamics of consumer behaviour: measuring and evaluation.

Restricted to subscribers or individual electronic text purchasers.

"This book provides relevant theoretical frameworks and the latest empirical research findings in the area the strategic role of culture at determining the consumer buying choices, that is, culture at the level consumer behavior as a determinant and basis of buying choices and by analyzing culture and consumer behavior in a cross section of cultural platforms"--

ISBN: 9781522527282 (ebook)Subjects--Topical Terms:

221901
Consumer behavior

LC Class. No.: HF5415.32 / .G546 2017e

Dewey Class. No.: 658.8/342

Global observations of the influence of culture on consumer buying behavior
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245 0 0 $a Global observations of the influence of culture on consumer buying behavior $h [electronic resource] / $c Sarmistha Sarma, editor.
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300 $a 1 online resource (xxi, 375 p.)
504 $a Includes bibliographical references and index.
505 0 $a Chapter 1. Digging anthropology mine for marketing gold -- Chapter 2. From love to rebuff: how culture shapes the perception of luxury goods among consumers -- Chapter 3. The paradox of authenticity and its implications for contemporary and “bizarre” tourism campaigns -- Chapter 4. Developing marketing strategy on social networks -- Chapter 5. Diffusion of innovation and role of opinion leaders -- Chapter 6. Glocalization of consumers in the Caribbean: a case study of Trinidad and Tobago -- Chapter 7. Privacy concerns and customers' information-sharing intentions: the role of culture -- Chapter 8. How consumers become "cool": distinction-seeking vs. trend-following -- evidence from theArab world -- Chapter 9. The Strange life and presumed death of homo economicus: a brief history of economic anthropology -- Chapter 10. A semiotic approach through print advertisements: the changing Indian urban male -- Chapter 11. A cross-cultural study of smartphone adoption in Uzbekistan and South Korea -- Chapter 12. Comparative analysis of Hofstede’s culture dimensions for West African Regions (WAF) and Nigeria -- Chapter 13. A framework for cultural localization of websites and for improving their commercial utilization -- Chapter 14. Flying high: a study on the airline preferences of individuals in urban India -- Chapter 15. When Age, Religion, and Culture Matter: The impact of aging, religiosity, and cultural differences on consumers' emotions and behavior -- Chapter 16. Cultural nuances in changing consumer behavior: lessons for cultural positioning -- Chapter 17. The influence of socio-economic factors on state and dynamics of consumer behaviour: measuring and evaluation.
506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "This book provides relevant theoretical frameworks and the latest empirical research findings in the area the strategic role of culture at determining the consumer buying choices, that is, culture at the level consumer behavior as a determinant and basis of buying choices and by analyzing culture and consumer behavior in a cross section of cultural platforms"-- $c Provided by publisher.
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650 0 $a Consumers' preferences. $3 407662
700 1 $a Sarma, Sarmistha, $e editor. $3 433319
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