語系/ Language: 繁體中文

Exploring the rise of fandom in cont...
Wang, Chenglu,

 

  • Exploring the rise of fandom in contemporary consumer culture
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    正題名/作者: Exploring the rise of fandom in contemporary consumer culture/ Cheng Lu Wang, editor.
    其他作者: Wang, Chenglu,
    出版者: Hershey, Pennsylvania :IGI Global, : [2017],
    面頁冊數: 1 online resource (xxi, 300 p.)
    提要註: "This book includes a collection of articles focusing on the widely-observed fandom phenomenon existing in contemporary consumer culture from multi-discipline perspective. It explores the characteristics fandom and the impact of fandom on any human activities, especially in brand building"--
    標題: Branding (Marketing) -
    電子資源: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-3220-0
    ISBN: 9781522532217 (ebook)
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