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Computer-mediated marketing strategi...

IGI Global

Computer-mediated marketing strategies : social media and online brand communities

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	social media and online brand communities
其他作者:	OzuemWilson, 1974-
其他作者:	BowenGordon, 1950-
其他團體作者:	IGI Global
面頁冊數:	PDFs (406 pages).
標題:	Marketing - Social aspects. -
標題:	Social media. -
標題:	Online social networks. -
標題:	Internet marketing - Social aspects. -
標題:	Competitive advantage
標題:	Consumer behavior
標題:	Digital engagement
標題:	Digital marketing communications
標題:	Future trends in social networks
標題:	Retail store front
標題:	Stakeholder interaction
標題:	Web analytics
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-6595-8
附註:	Content Type: text
摘要註:	"This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage"--Provided by publisher.
ISBN:	9781466665965
內容註:	Social media and online brand communities / Madina Ansarin, Wilson Ozuem Digital governance and social media engagement / Tobias Endress Brand trust in offline and online environments: lessons for social media / Gordon Bowen, Richard Bowen Consumer attitudes toward online video game purchases / Wilson Ozuem, Michael Borrelli Social media and SMEs in transition countries / Yllka Azemi, Wilson Ozuem What social media marketing content is best to engage consumers?: a content analysis of Facebook brand pages / Chedia Dhaoui Interactivity: the concept and its dimensions / Wang Hui, Vipin Nadda Stakeholder interaction for sustainability: the impact of social media on Nigeria's oil and gas industry / Uzoechi Nwagbara Social media and customer retention: implications for the luxury beauty industry / Ellen Stokinger, Wilson Ozuem Defining the role of social media as a contemporary local area marketing technique in franchising / Geoffrey Webster, Margee Hume Social media and its implications for marketing communications / Irina Yankova, Wilson Ozuem Facets and dimensions of online social gambling: refining tools for marketing communications / Jason Prasad, Wilson Ozuem Mobile phone purchases and the consumer decision-making process: the role of Facebook online advertising / Jialin Hardwick, Lauriane Delarue, Barry Ardley, Nick Taylor.

Computer-mediated marketing strategies : social media and online brand communities
Computer-mediated marketing strategies : social media and online brand communities / Gordon Bowen and Wilson Ozuem, editor. - PDFs (406 pages)..
Social media and online brand communities / Madina Ansarin, Wilson Ozuem.
Content Type: textMedia type: electronicCarrier type: online resourceRestricted to subscribers or individual electronic text purchasers..
Includes bibliographical references..
ISBN 9781466665965ISBN 9781466665958ISBN 9781466665989
MarketingSocial media.Online social networks.Internet marketing -- Social aspects. -- Social aspects.
Competitive advantageConsumer behaviorDigital engagementDigital marketing communicationsFuture trends in social networksRetail store frontStakeholder interactionWeb analytics

Ozuem, Wilson

Computer-mediated marketing strategies : social media and online brand communities
LDR:03233nam a2200469 450 001 288557
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009 a(OCoLC)898190045
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010 1 $a 9781466665965 $b ebook
010 1 $a 9781466665958
010 1 $a 9781466665989
012 0 $a 10.4018/978-1-4666-6595-8
020 $b 2014034186
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102 $a us
105 $a y a 000yy
200 1 $a Computer-mediated marketing strategies $e social media and online brand communities $f Gordon Bowen and Wilson Ozuem, editor.
215 1 $a PDFs (406 pages).
300 $a Content Type: text
300 $a Media type: electronic
300 $a Carrier type: online resource
300 $a Restricted to subscribers or individual electronic text purchasers.
301 $a 10.4018/978-1-4666-6595-8
310 $a Also available in print.
320 $a Includes bibliographical references.
327 1 $a Social media and online brand communities / Madina Ansarin, Wilson Ozuem $a Digital governance and social media engagement / Tobias Endress $a Brand trust in offline and online environments: lessons for social media / Gordon Bowen, Richard Bowen $a Consumer attitudes toward online video game purchases / Wilson Ozuem, Michael Borrelli $a Social media and SMEs in transition countries / Yllka Azemi, Wilson Ozuem $a What social media marketing content is best to engage consumers?: a content analysis of Facebook brand pages / Chedia Dhaoui $a Interactivity: the concept and its dimensions / Wang Hui, Vipin Nadda $a Stakeholder interaction for sustainability: the impact of social media on Nigeria's oil and gas industry / Uzoechi Nwagbara $a Social media and customer retention: implications for the luxury beauty industry / Ellen Stokinger, Wilson Ozuem $a Defining the role of social media as a contemporary local area marketing technique in franchising / Geoffrey Webster, Margee Hume $a Social media and its implications for marketing communications / Irina Yankova, Wilson Ozuem $a Facets and dimensions of online social gambling: refining tools for marketing communications / Jason Prasad, Wilson Ozuem $a Mobile phone purchases and the consumer decision-making process: the role of Facebook online advertising / Jialin Hardwick, Lauriane Delarue, Barry Ardley, Nick Taylor.
330 $a "This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage"--Provided by publisher.
337 $a Mode of access: World Wide Web.
452 1 $1 001(DLC)2014034186
452 1 $1 300 $a Print version: $1 001(DLC) 2014034186 $1 0101 $a 1466665955; 9781466665958
606 $a Marketing $x Social aspects. $2 lc $3 384702
606 $a Social media. $2 lc $3 384690
606 $a Online social networks. $2 lc $3 384611
606 $a Internet marketing $x Social aspects. $2 lc $3 384701
610 1 $a Competitive advantage
610 1 $a Consumer behavior
610 1 $a Digital engagement
610 1 $a Digital marketing communications
610 1 $a Future trends in social networks
610 1 $a Retail store front
610 1 $a Stakeholder interaction
610 1 $a Web analytics
676 $a 658.8/72 $v 23
680 $a HF5415.1265 $b .C655 2015e
702 1 $a Ozuem $b Wilson $f 1974- $4 editor. $3 384700
702 1 $a Bowen $b Gordon $f 1950- $4 editor. $3 384699
712 0 2 $a IGI Global $4 publisher. $3 384552
856 7 $2 http $3 Chapter PDFs via platform $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-6595-8

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