高雄醫學大學圖書館 |

Handbook of research on developing sustainable value in economics, finance, and marketing

紀錄類型:	書目-語言資料,印刷品 : 單行本
其他作者:	AkkucukUlas, 1975-
其他團體作者:	IGI Global
面頁冊數:	PDFs (550 pages)
標題:	Management - Environmental aspects. -
標題:	Finance - Environmental aspects. -
標題:	Green marketing. -
標題:	Environmentalism - Economic aspects. -
標題:	Sustainable development. -
標題:	Ecological conservation
標題:	Economic crises and recovery
標題:	Energy markets
標題:	Ethics in management
標題:	Globalization and sustainable business
標題:	Renewable energy resources
標題:	Sustainable operations management
標題:	Waste management
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-6635-1
附註:	Content Type: text
摘要註:	"This book provides the latest empirical research findings on how sustainable development can work not just for organizations, but for the global economy as a whole, covering various fields, including economics, finance, and marketing; operations management; communication sciences; sociology; and information technology"--Provided by publisher.
ISBN:	9781466666368
內容註:	Mindful marketing: a key antecedent for positive marketing outcomes / Ahmet Bayraktar Sustainability campaigns and consumer involvement: effects of altruism, locus of control, and long-term orientation / Zeynep Balanli, Özlem Hesapçi Premium price for environmentally friendly products in the Malaysian market / Jeen Wei Ong [and 4 others] How brands communicate sustainability messages in emerging markets: a content analysis based on corporate websites and social media / Aysu Göçer, Tugba Örten Tugrul Green marketing: a conceptual framework and suggestions for industrial services marketing / Ceren Altuntas Vural Broadening the concept of green marketing: strategic corporate social responsibility / Özlem Alikiliç Promoting healthy lifestyle for sustainable development / Filiz Bozkurt, Ahu Ergen Integrated waste management / Günay Kocasoy Sustainable waste management / Sami Gören Creative energy alternatives: cheap and clean future energy for Turkey / Esin Okay A modern approach to sustainable resource management: ecological footprint / Gökhan Tenikler, Murat Selim Selvi How can we achieve sustainability?: lessons from developed countries / Doaa Salman, Farah Tarkhan, Nada Mohamed, Alia Farouk, Donia Kamal Ethics in management and institutionalization of ethics / Ilknur Sayan, Güngör Karaca Corporate social responsibility and ethics in management in light of sustainable development / N. Öykü Iyigün Integrating ethics into management: why is it important? / Irem Tukel, Deniz Zaptcioglu Celikdemir Environmental management accounting / Sevin Gurarda Disclosure for sustainability: the case of integrated reporting / Gözde Ünal, Ali Çoskun The effect of capital structure on profitability: an empirical analysis / Seda Erdogan The effect of low employee turnover ratio on bank profitability in Turkey / Hasan Dinçer, Ümit Hacioglu, Türker Tugsal The rise of credit default swaps and its implications on financial stability / Fatma Sezer Dural Financial problems of the small- and medium-sized enterprises and solution suggestions / Hasan Dinçer, Ümit Hacioglu, Fatma Beyaztas Sales force appraisal system: integration and automation / K. Prakash Vel, Amith Raman The structural effects of quality management control systems on organizational performance / Zulnaidi Yaacob Explaining the firm's de-internationalization process by using resource-based view / Zeynep Sadikoglu Understanding the antecedents of customer loyalty by applying structural equation modeling / Gülhayat Gölbasi Simsek, Fatma Noyan Tekeli The importance of information and communication technologies in establishing healthcare services with a universal coverage / Davuthan Günaydin, Hakan Cavlak, GamzeYildiz Seren, Korhan Arun Marketing strategies for the generation "C" consumer behavior: an overview for the GSM market in Turkey / Burcin Kaplan Relationship between movie industry and marketing with respect to cultural economy / Elif Ulker Demirel.

Handbook of research on developing sustainable value in economics, finance, and marketing
Handbook of research on developing sustainable value in economics, finance, and marketing / Ulas Akkucuk, editor. - PDFs (550 pages).
Mindful marketing: a key antecedent for positive marketing outcomes / Ahmet Bayraktar.
Content Type: textMedia type: electronicCarrier type: online resourceRestricted to subscribers or individual electronic text purchasers..
Includes bibliographical references..
ISBN 9781466666368ISBN 9781466666351ISBN 9781466666382
ManagementFinanceGreen marketing.EnvironmentalismSustainable development. -- Environmental aspects. -- Environmental aspects. -- Economic aspects.
Ecological conservationEconomic crises and recoveryEnergy marketsEthics in managementGlobalization and sustainable businessRenewable energy resourcesSustainable operations managementWaste management

Akkucuk, Ulas

Handbook of research on developing sustainable value in economics, finance, and marketing
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200 1 $a Handbook of research on developing sustainable value in economics, finance, and marketing $f Ulas Akkucuk, editor.
215 1 $a PDFs (550 pages)
300 $a Content Type: text
300 $a Media type: electronic
300 $a Carrier type: online resource
300 $a Restricted to subscribers or individual electronic text purchasers.
301 $a 10.4018/978-1-4666-6635-1
310 $a Also available in print.
320 $a Includes bibliographical references.
327 1 $a Mindful marketing: a key antecedent for positive marketing outcomes / Ahmet Bayraktar $a Sustainability campaigns and consumer involvement: effects of altruism, locus of control, and long-term orientation / Zeynep Balanli, Özlem Hesapçi $a Premium price for environmentally friendly products in the Malaysian market / Jeen Wei Ong [and 4 others] $a How brands communicate sustainability messages in emerging markets: a content analysis based on corporate websites and social media / Aysu Göçer, Tugba Örten Tugrul $a Green marketing: a conceptual framework and suggestions for industrial services marketing / Ceren Altuntas Vural $a Broadening the concept of green marketing: strategic corporate social responsibility / Özlem Alikiliç $a Promoting healthy lifestyle for sustainable development / Filiz Bozkurt, Ahu Ergen $a Integrated waste management / Günay Kocasoy $a Sustainable waste management / Sami Gören $a Creative energy alternatives: cheap and clean future energy for Turkey / Esin Okay $a A modern approach to sustainable resource management: ecological footprint / Gökhan Tenikler, Murat Selim Selvi $a How can we achieve sustainability?: lessons from developed countries / Doaa Salman, Farah Tarkhan, Nada Mohamed, Alia Farouk, Donia Kamal $a Ethics in management and institutionalization of ethics / Ilknur Sayan, Güngör Karaca $a Corporate social responsibility and ethics in management in light of sustainable development / N. Öykü Iyigün $a Integrating ethics into management: why is it important? / Irem Tukel, Deniz Zaptcioglu Celikdemir $a Environmental management accounting / Sevin Gurarda $a Disclosure for sustainability: the case of integrated reporting / Gözde Ünal, Ali Çoskun $a The effect of capital structure on profitability: an empirical analysis / Seda Erdogan $a The effect of low employee turnover ratio on bank profitability in Turkey / Hasan Dinçer, Ümit Hacioglu, Türker Tugsal $a The rise of credit default swaps and its implications on financial stability / Fatma Sezer Dural $a Financial problems of the small- and medium-sized enterprises and solution suggestions / Hasan Dinçer, Ümit Hacioglu, Fatma Beyaztas $a Sales force appraisal system: integration and automation / K. Prakash Vel, Amith Raman $a The structural effects of quality management control systems on organizational performance / Zulnaidi Yaacob $a Explaining the firm's de-internationalization process by using resource-based view / Zeynep Sadikoglu $a Understanding the antecedents of customer loyalty by applying structural equation modeling / Gülhayat Gölbasi Simsek, Fatma Noyan Tekeli $a The importance of information and communication technologies in establishing healthcare services with a universal coverage / Davuthan Günaydin, Hakan Cavlak, GamzeYildiz Seren, Korhan Arun $a Marketing strategies for the generation "C" consumer behavior: an overview for the GSM market in Turkey / Burcin Kaplan $a Relationship between movie industry and marketing with respect to cultural economy / Elif Ulker Demirel.
330 $a "This book provides the latest empirical research findings on how sustainable development can work not just for organizations, but for the global economy as a whole, covering various fields, including economics, finance, and marketing; operations management; communication sciences; sociology; and information technology"--Provided by publisher.
337 $a Mode of access: World Wide Web.
452 1 $1 001(DLC)2014032314
452 1 $1 300 $a Print version: $1 001(DLC) 2014032314 $1 0101 $a 1466666358; 9781466666351
606 $a Management $x Environmental aspects. $2 lc $3 384544
606 $a Finance $x Environmental aspects. $2 lc $3 384722
606 $a Green marketing. $2 lc $3 384721
606 $a Environmentalism $x Economic aspects. $2 lc $3 384720
606 $a Sustainable development. $3 49686
610 1 $a Ecological conservation
610 1 $a Economic crises and recovery
610 1 $a Energy markets
610 1 $a Ethics in management
610 1 $a Globalization and sustainable business
610 1 $a Renewable energy resources
610 1 $a Sustainable operations management
610 1 $a Waste management
676 $a 338.9/27 $v 23
680 $a HC79.E5 $b H328538 2015e
702 1 $a Akkucuk $b Ulas $f 1975- $4 editor. $3 384719
712 0 2 $a IGI Global $4 publisher. $3 384552
856 7 $2 http $3 Chapter PDFs via platform $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-6635-1