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Buy.ology :truth and lies about why ...

Lindstrom, Martin, (1970-)

Buy.ology :truth and lies about why we buy /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Buy.ology :/ Martin Lindstrom.
其他題名:	truth and lies about why we buy /
其他題名:	Buyology
作者:	Lindstrom, Martin,
出版者:	New York :Doubleday, : c2008.,
版本:	1st ed.
面頁冊數:	xi, 240 p. ;22 cm.;
提要註:	How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds that we're barely aware of them? Marketing guru Lindstrom presents the startling findings from his three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.--From publisher description.
標題:	Neuromarketing. -
ISBN:	0385523882 (hbk.) :

Buy.ology :truth and lies about why we buy /
Lindstrom, Martin,1970-

Buy.ology :truth and lies about why we buy /BuyologyMartin Lindstrom. - 1st ed. - New York :Doubleday,c2008. - xi, 240 p. ;22 cm.

Includes bibliographical references (p. 217-229) and index.

A rush of blood to the head : the largest neuromarketing study ever conducted -- This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake -- I'll have what she's having : mirror neurons at work -- I can't see clearly now : subliminal messaging, alive and well -- Do you believe in magic? : ritual, superstition, and why we buy -- I say a little prayer : faith, religion, and brands -- Why did I choose you? : the power of somatic markers -- A sense of wonder : selling to our senses -- And the answer is : neuromarketing and predicting the future -- Let's spend the night together : sex in advertising -- Conclusion : brand new day.

How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds that we're barely aware of them? Marketing guru Lindstrom presents the startling findings from his three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.--From publisher description.

ISBN: 0385523882 (hbk.) :NT913Subjects--Topical Terms:

258022
Neuromarketing.

LC Class. No.: HF5415.12615 / .L56 2008

Buy.ology :truth and lies about why we buy /
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245 1 0 $a Buy.ology : $b truth and lies about why we buy / $c Martin Lindstrom.
246 3 $a Buyology
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260 $a New York : $c c2008. $b Doubleday,
300 $a xi, 240 p. ; $c 22 cm.
504 $a Includes bibliographical references (p. 217-229) and index.
505 0 $a A rush of blood to the head : the largest neuromarketing study ever conducted -- This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake -- I'll have what she's having : mirror neurons at work -- I can't see clearly now : subliminal messaging, alive and well -- Do you believe in magic? : ritual, superstition, and why we buy -- I say a little prayer : faith, religion, and brands -- Why did I choose you? : the power of somatic markers -- A sense of wonder : selling to our senses -- And the answer is : neuromarketing and predicting the future -- Let's spend the night together : sex in advertising -- Conclusion : brand new day.
520 $a How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds that we're barely aware of them? Marketing guru Lindstrom presents the startling findings from his three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.--From publisher description.
650 0 $2 96060 $a Neuromarketing. $3 258022
650 0 $2 96060 $a Consumer behavior. $3 248080
650 0 $2 96060 $a Shopping $x Psychological aspects. $3 258023
650 0 $2 96060 $a Marketing $x Psychological aspects. $3 258024
900 $c 到館:2009/04/15 $d 編目:2008/04/15