市場學

科特勒的行銷學 : 現代行銷學之父; 創造顧客價值獲得利益並且主宰市場價值 by: (Language materials, printed)

把梳子「賣」給和尚 : 財源滾滾 by: (Language materials, printed)

消費者行為 : 建立行銷策略 by: (Language materials, printed)

行銷管理學 by: (Language materials, printed)

瞄準御宅族 : 打開人潮與錢潮的關鍵小眾大市場 by: (Language materials, printed)

第2杯策略 : 讓錢越賺越多的銷售法則 by: (Language materials, printed)

大衝撞 : 全球經濟巨變下的重建預言與投資策略 by: (Language materials, printed)

紫牛 : 讓產品自己說故事 by: (Language materials, printed)

消費者行為學 = Consumer behavior by: (Language materials, printed)

消費者行為 = Consumer behavior by: (Language materials, printed)

Wii為什麼會win : 大膽預言「三創時代」來臨; 創新=創意+行銷=will=win by: (Language materials, printed)

行銷管理 by: (Language materials, printed)

市場學原理 by: (Language materials, printed)

為什麼有些品牌比較強? : 從低科技到高科技的品牌經營策略 by: (Language materials, printed)

勝在營銷 : 中小企、創業者、準備成功的生意人必讀10課 by: (Language materials, printed)

如何提高市場佔有率 by: (Language materials, printed)

LOUIS VUITTON : 解讀時尚品牌的經營秘密 by: (Language materials, printed)

超級SP = Super sales promotion : 新商品.大賣點; how to plan a perfect promotion by: (Language materials, printed)

叛逆行銷 : 唯有顛覆才能生存的市場法則 by: (Language materials, printed)

往生契約市場概論 by: (Language materials, printed)

往生契約行銷概論 by: (Language materials, printed)

抓住3000億老人商機 by: (Language materials, printed)

藍海策略 : 開創無人競爭的全新市場 by: (Language materials, printed)

行銷學 = Marketing : theory and practices by: (Language materials, printed)

行銷管理 = Marketing management by: (Language materials, printed)

行銷101 by: (Language materials, printed)

整合行銷傳播關鍵報告 : 主管沒有教的行銷手法 by: (Language materials, printed)

行銷管理 : 策略.經營與本土實例 by: (Language materials, printed)

逆勢行銷致勝法 : 千變萬化的買方市場逆轉勝智謀密技 by: (Language materials, printed)

如何做好市場競爭戰略 : 成功拓展市場50法 by: (Language materials, printed)

一定要懂的銷售通路 = Must understand the selling channels by: (Language materials, printed)

M型社會新奢華行銷學 : 征服消費者的11堂必修課 by: (Language materials, printed)

行銷學 = Marketing management : 精華理論與本土案例 by: (Language materials, printed)

M型社會新奢華行銷學 : 征服消費者的11堂必修課 by: (Language materials, printed)

行銷管理 = Marketing management : 理論解析與實務應用; theory and applications by: (Language materials, printed)

行銷管理學(第12版) by: (Language materials, printed)

見什麼人, 說什麼話 = Say appropriately to different people : 說話能力決定做多少生意 by: (Language materials, printed)

行銷管理 = Marketing management by: (Language materials, printed)

行銷學的世界 = Marketing by: (Language materials, printed)

全球EMBA名師開講. 行銷篇 by: (Language materials, printed)

維京人宣言 : 北歐以小搏大的創意故事 by: (Language materials, printed)

買與不買都上癮 : 從Armani到Zara的時尚行銷 by: (Language materials, printed)

新產品上市這樣做就對了! : 10大策略讓你一炮而紅 by: (Language materials, printed)

暢銷書的故事 : 看作家、書評家、出版社及通路如何聯手撼動讀者 by: (Language materials, printed)

誰說行銷不重要? : 讓行銷尖兵整合公司與客戶的資源, 為企業創造最大獲利 by: (Language materials, printed)

一定要懂的銷售通路 = Must understand the selling channels by: (Language materials, printed)

金偉燦與莫伯尼 藍海策略 圖解 : 開創無人競爭的全新市場 by: (Language materials, printed)

行銷學 by: (Language materials, printed)

行銷學概要 by: (Language materials, printed)

產品好賺錢更好 = Good products let you make money : 品牌點金術 by: (Language materials, printed)

行銷學 : 原理與觀點 by: (Language materials, printed)

現代行銷管理 : 理論與實務 by: (Language materials, printed)

科特勒談政府如何做行銷 by: (Language materials, printed)

長尾理論台灣版 : 14個領先市場的長尾故事 by: (Language materials, printed)

行銷研究 = Marketing research : 實務與理論應用; practices and theoretical applications by: (Language materials, printed)

瞄準御宅族 : 打開人潮與錢潮的關鍵小眾大市場 by: (Language materials, printed)

行銷管理(第十四版) by: (Language materials, printed)

暢銷書的故事 : 看作家、經紀人、書評家、出版社及通路如何聯手撼動讀者 by: (Language materials, printed)

全球行銷管理 by: (Language materials, printed)

行銷教戰守策 : 企業攻防經典讀本 by: (Language materials, printed)

企業營銷策劃實務 by: (Electronic resources)

企業營銷策劃 by: (Electronic resources)

國際行銷實務 by: (Electronic resources)

創新行銷 by: (Electronic resources)

企業營銷模式 by: (Electronic resources)

新.品牌學 by: (Electronic resources)

小品大牌 : 創建品牌成功之道 by: (Electronic resources)

品牌設計100+1 : 100個品牌商標與1個城市品牌形象案例 by: (Electronic resources)

愛上香港 = I lover HK : 透析品牌策略與marketing策劃 by: (Electronic resources)

內銷大商機 : 港商北闖神州的致勝之道 by: (Electronic resources)

搞笑行銷學 : 史上最Kuso行銷入門書 by: (Language materials, printed)

科特勒的行銷學 by: (Language materials, printed)

龍捲風暴 : 矽谷的高科技行銷策略 by: (Language materials, printed)

無所不在的銀髮商機 : 460萬人的市場上看3兆台幣的新商機你怎能錯過! by: (Language materials, printed)

讓品牌「飛」! : 策略社交媒體、網絡營銷實戰秘笈 by: (Electronic resources)

國際市場行銷學 by: (Electronic resources)

開發創意11步 : 掌握創意發展工具, 將每個創意變黃金! by: (Language materials, printed)

行銷學原理 = Principles of marketing by: (Language materials, printed)

現代市場營銷學 by: (Electronic resources)

王道 : 行銷3.0; 賺錢靠推銷, 致富靠行銷 by: (Language materials, printed)

行銷學 = Marketing : 宏觀全球市場; macro view of global market by: (Language materials, printed)

行銷學 = Marketing : 宏觀全球市場; macro view of global market. [教學資源] by: (Multimedia educational)

行銷管理 = Marketing management by: (Language materials, printed)

品牌領導 by: (Language materials, printed)

MBA教程之市場營銷學 = The course on strategic management of MBA by: (Language materials, printed)

行銷學 = Marketing : principle and practices; 探索原理與體驗實務 by: (Language materials, printed)

了不起的宜家! : 一個心繫大眾的品牌 by: (Language materials, printed)

行銷管理學 by: (Language materials, printed)

行銷初體驗 : 行銷史上最簡單的20個行銷法則 by: (Language materials, printed)

行銷管理(二版) = Marketing management by: (Language materials, printed)

品牌行銷與管理 = Brand marketing and management by: (Language materials, printed)

行銷管理 by: (Language materials, printed)

行銷企劃管理 = Marketing planning : 理論與實務 by: (Language materials, printed)

來偷這些點子吧! : 行銷高手不會告訴你的祕訣 by: (Language materials, printed)

市場戰略 : 創作大型產品及定型化的革命性行銷策略 by: (Language materials, printed)

藍海策略 : 開創無人競爭的全新市場 by: (Language materials, printed)

行銷管理 : 亞洲實例(第二版) by: (Language materials, printed)

品牌管理 = Brand management : 品牌價值的創造與經營 by: (Language materials, printed)

長尾理論 : 打破80/20法則的新經濟學 by: (Language materials, printed)

國際行銷管理 = International marketing management : 本土案例、亞洲觀點、全球思維; local cases, Asia view and global thinking by: (Language materials, printed)

行銷管理 = Marketing management : 理論解析與實務應用; theory and applications by: (Language materials, printed)

行銷獲利密碼 : 選對通路販售點 by: (Language materials, printed)

服務業行銷與管理 = Service marketing and management : 服務策略.實務經營.與本土案例 by: (Language materials, printed)

怎樣賣龍蝦 : 聰明行銷.商機無限 by: (Language materials, printed)

國際行銷學 by: (Language materials, printed)

策略行銷管理 by: (Language materials, printed)

行銷學 by: (Language materials, printed)

綠色行銷 by: (Language materials, printed)

台灣品牌競爭力 = BRAND Taiwan : 台灣企業從代工走向自創品牌的策略 by: (Language materials, printed)

行銷學 = Marketing : 宏觀全球市場; macro view of global market by: (Language materials, printed)

好行銷 : 讓買的人與賣的人都滿意的真本事 by: (Language materials, printed)

不敗行銷 : 大師傳授22個不可違反的市場法則 by: (Language materials, printed)

夏娃經濟學 by: (Language materials, printed)

品牌始終來自人性 : 領導品牌8大核心精神 by: (Language materials, printed)

棉花糖行銷學 : 定位藝術 by: (Language materials, printed)

心靈消費 by: (Language materials, printed)

行銷學 = Marketing : 行銷的世界. 1; 1. 行銷基礎; Basics by: (Projected and video material)

行銷學 = Marketing : 行銷的世界. 2; 2. 說服力; persuasion by: (Projected and video material)

行銷學 = Marketing : 行銷的世界. 3; 3. 目標消費者; target consumers by: (Projected and video material)

行銷概念與世界領導品牌案例研究 = Concepts in marketing with case study : 拉斯維加斯; Las Vegas. 1; 1. 什麼是"行銷"; introduction to marketing by: (Projected and video material)

行銷概念與世界領導品牌案例研究 = Concepts in marketing with case study : 星巴克咖啡; Starbucks Coffee Company. 4; 4. 道德與社會責任; ethical & social responsibility by: (Projected and video material)

行銷概念與世界領導品牌案例研究 = Concepts in marketing with case study : 杜威韋伯衝浪板; Dewey Weber Surfboards. 5; 5. 消費行為; consumer behavior by: (Projected and video material)

行銷概念與世界領導品牌案例研究 = Concepts in marketing with case study : 水銀公司; Quiksilver, Inc.. 11; 11. 產品與服務管理; managing products and service by: (Projected and video material)

行銷概念與世界領導品牌案例研究 = Concepts in marketing with case study : 特製巧克力公司; Chocolates ala Carte. 9; 9. 區隔與目標市場; segmenting & targeting marketing by: (Projected and video material)

行銷概念與世界領導品牌案例研究 = Concepts in marketing with case study : 天然產品公司; Nature's Best. 6; 6. 組織購買的程序; the organizational buying process by: (Projected and video material)

行銷概念與世界領導品牌案例研究 = Concepts in marketing with case study : 泰勒梅愛迪達; Taylor Made-Adidas Golf. 7; 7. 全球行銷; global marketing by: (Projected and video material)

行銷概念與世界領導品牌案例研究 = Concepts in marketing with case study : 資訊資源公司; Information Resources, Inc.. 8; 8. 市場調查; marketing research by: (Projected and video material)

行銷概念與世界領導品牌案例研究 = Concepts in marketing with case study : 體育場競賽公司; Stadium Competitions, Inc.. 10; 10. 開發新產品與服務; new product and service development by: (Projected and video material)

行銷概念與世界領導品牌案例研究 = Concepts in marketing with case study : "聰明家庭"公司; Smarthome, Inc.. 18; 18. 多通路互動行銷; interactive and multichannel marketing by: (Projected and video material)

行銷概念與世界領導品牌案例研究 = Concepts in marketing with case study : 史都華酒莊; Stuart Cellars, LLC. 12; 12. 產品與服務訂價; pricing products and services by: (Projected and video material)

行銷概念與世界領導品牌案例研究 = Concepts in marketing with case study : 泰林集團; The Telein Group, Inc.. 17; 17. 人員銷售和銷售管理; personal selling and sales management by: (Projected and video material)

行銷概念與世界領導品牌案例研究 = Concepts in marketing with case study : 人道安家國際組織; Habitat for Humanity International. 2; 2. 行銷策略; marketing strategy by: (Projected and video material)

行銷概念與世界領導品牌案例研究 = Concepts in marketing with case study : 主婦商場; Mother's Market & Kitchen. 14; 14. 零售和批發; retailing and wholesaling by: (Projected and video material)

行銷概念與世界領導品牌案例研究 = Concepts in marketing with case study : 太平洋海岸公司; Pacific Coast Feather Cushion Company. 13; 13. 行銷通路和供應鏈; marketing channels & supply chains by: (Projected and video material)

行銷概念與世界領導品牌案例研究 = Concepts in marketing with case study : 特殊行銷服務公司; Specialized Marketing Services, Inc.. 15; 15. 整合行銷傳播; integrated marketing communications by: (Projected and video material)

行銷概念與世界領導品牌案例研究 = Concepts in marketing with case study : 長灘冰狗隊; Long Beach Ice Dogs. 16; 16. 廣告.促銷和公關; advertising, sales promotion, and public relations by: (Projected and video material)

行銷概念與世界領導品牌案例研究 = Concepts in marketing with case study : 自由創新公司; Freedom Innovations, Inc.. 3; 3. 掃描市場環境; environmental scanning by: (Projected and video material)

魔術行銷 by: (Language materials, printed)

下一個社會的60種樣貌 = 60 trends in 60 minutes by: (Language materials, printed)

大聲牛 : 33個奇才顛覆創意 by: (Language materials, printed)

戴爾的七堂全球行銷課, 又名, 以小搏大 by: (Language materials, printed)

策略行銷 by: (Language materials, printed)

會展策劃與營銷 by: (Language materials, printed)

產品管理 = Product management : 策略性行銷觀點 by: (Language materials, printed)

創意來自完美的抄襲 = Creativity comes from the perfect copy : 事半功倍的超級行銷戰略 by: (Language materials, printed)

觀光行銷學 = Tourism marketing by: (Language materials, printed)

策略行銷分析 = Strategic marketing analysis : 架構與實務應用; framework and practical applications by: (Language materials, printed)

洋基王牌行銷 by: (Language materials, printed)

消費者行為 by: (Language materials, printed)

活化行銷 by: (Language materials, printed)

哇!玩行銷 : 你一定要知道的21種行銷秘技 by: (Language materials, printed)

國際行銷學 = International marketing by: (Language materials, printed)

服務行銷與管理 by: (Language materials, printed)

衝了! : 熱血玩出大生意; 素人也要出頭天!一本最鼓舞人心的自我經營術。 by: (Language materials, printed)

用對方法, 一個人的生意也能接不完! = The no bullshit online marketing tips for your small business : 小店老闆與個人工作室也能把生意做遠做大的網路實作叫賣術 by: (Language materials, printed)

行銷3.0 : 與消費者心靈共鳴 by: (Language materials, printed)

網路免費資源行銷術 = How to promote your business on social media? : 部落格+Facebook+微網誌超Easy by: (Language materials, printed)

國際行銷 by: (Electronic resources)

行銷研究 by: (Electronic resources)

行銷診斷與改善 by: (Electronic resources)

行銷高手 by: (Electronic resources)

國際行銷學 by: (Electronic resources)

行銷管理 = Marketing management : 理論解析與實務應用; theory and applications by: (Language materials, printed)

行銷學 = Marketing by: (Language materials, printed)

行銷學 by: (Electronic resources)

請問大前研一 : 業務學; 專業業務團體; 企業唯一的生存之道 by: (Language materials, printed)

改變商界的行銷創意 = Marketing creativity of influcing commerce by: (Language materials, printed)

長尾理論 : 打破80/20法則的新經濟學 by: (Language materials, printed)