Neuromarketing.

The persuasion code: how neuromarketing can help you persuade anyone, anywhere, anytime/ by: (Language materials, printed)

Introduction to neuromarketing & consumer neuroscience/ by: (Language materials, printed)

Buy.ology :truth and lies about why we buy / by: (Language materials, printed)

Neuromarketing and big data analytics for strategic consumer engagementemerging research and opportunities / by: (Language materials, printed)

Persuasion (Psychology)

Consumer behavior.

Shopping

Neurophysiology.

Marketing

Neuromarketing.