廣告創意

把好事說成好故事在實務上踏實, 在想法上跳躍, ESG、SDGs必備 / by: (Language materials, printed)

願故事力與你同在 =May the story be with you / by: (Language materials, printed)

當創意遇見創意 by: (Language materials, printed)

廣告修辭新論Advertising rhetoric : 從創意策略到文圖實踐 : from creative strategy to performance / by: (Language materials, printed)

創意其實很簡單,看電視廣告就可以學到 by: (Language materials, printed)

廣告寫作

說故事

廣告創意

廣告文案

電視廣告

企業經營

永續發展