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Social marketing casebook

National Social Marketing Centre.

Social marketing casebook

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Social marketing casebook/ Jeff French, Rowena Merritt, and Lucy Reynolds.
Author:	French, Jeff.
other author:	Reynolds, Lucy.
Published:	Los Angeles :SAGE, : 2011.,
Description:	1 online resource (vi, 270 p.) :ill. :
基督教聖經之智慧書導讀 :	Brings together for the first time a dedicated collection of social marketing case studies and vignettes from around the world.
Subject:	Marketing. -
Online resource:	http://knowledge.sagepub.com/view/social-marketing-casebook/SAGE.xml
ISBN:	9781446253946

Social marketing casebook
French, Jeff.

Social marketing casebook[electronic resource] /Jeff French, Rowena Merritt, and Lucy Reynolds. - Los Angeles :SAGE,2011. - 1 online resource (vi, 270 p.) :ill.

Includes bibliographical references and index.

Brings together for the first time a dedicated collection of social marketing case studies and vignettes from around the world.

ISBN: 9781446253946Subjects--Topical Terms:

253443
Marketing.

LC Class. No.: HF5414 / .F74 2011eb

Dewey Class. No.: 658.8

Social marketing casebook
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003 OCoLC
005 20151105052117.0
006 m o d
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008 151124s2011 caua ob 001 0 eng d
020 $a 9781446253946 $q (electronic bk.)
020 $a 1446253945 $q (electronic bk.)
020 $a 9781446250877 $q (electronic bk.)
020 $a 1446250873 $q (electronic bk.)
020 $z 0857025430 $q (hbk.)
020 $z 0857025449 $q (pbk.)
020 $z 9780857025432 $q (hbk.)
020 $z 9780857025449 $q (pbk.)
035 $a (OCoLC)811405570
035 $a ocn811405570
040 $a E7B $b eng $c E7B $d OTZ $d NLE $d OCLCF $d OCLCO $d YDXCP $d COO $d OCLCQ
050 4 $a HF5414 $b .F74 2011eb
082 0 4 $a 658.8 $2 23
100 1 $a French, Jeff. $3 383048
245 1 0 $a Social marketing casebook $h [electronic resource] / $c Jeff French, Rowena Merritt, and Lucy Reynolds.
260 $a Los Angeles : $c 2011. $b SAGE,
300 $a 1 online resource (vi, 270 p.) : $b ill.
504 $a Includes bibliographical references and index.
520 8 $a Brings together for the first time a dedicated collection of social marketing case studies and vignettes from around the world.
588 $a Description based on print version record.
650 0 $2 96060 $a Marketing. $3 253443
650 0 $a Social marketing $v Case studies. $3 383052
700 1 $a Reynolds, Lucy. $3 383050
700 1 $a Merritt, Rowena. $3 383049
710 2 $a National Social Marketing Centre. $3 383051
856 4 0 $u http://knowledge.sagepub.com/view/social-marketing-casebook/SAGE.xml

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