高雄醫學大學圖書館 |

語系/ Language: 繁體中文

登入

回首頁

Handbook of research on promotional ...

Panwar, Upendra Singh, (1985-)

Handbook of research on promotional strategies and consumer influence in the service sector

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Handbook of research on promotional strategies and consumer influence in the service sector/ Upendra Singh Panwar, Shri Govindram Seksaria Institute of Technology and Science, India, Raj Kumar, Banaras Hindu University, India, Nilanjan Ray, Netaji Mahavidyalaya, India.
其他作者:	Panwar, Upendra Singh,
面頁冊數:	xxxv, 492 pages :illustration : : 29 cm.;
提要註:	"This reference source provides research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry by featuring quality factors, marketing tools, and the effects of consumer behavior"--
標題:	Service industries. -
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-0143-5
ISBN:	9781522501442 (ebook)

Handbook of research on promotional strategies and consumer influence in the service sector
Handbook of research on promotional strategies and consumer influence in the service sector[electronic resource] /Upendra Singh Panwar, Shri Govindram Seksaria Institute of Technology and Science, India, Raj Kumar, Banaras Hindu University, India, Nilanjan Ray, Netaji Mahavidyalaya, India. - xxxv, 492 pages :illustration :29 cm. - Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series,2327-5502..

Includes bibliographical references and index.

"This reference source provides research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry by featuring quality factors, marketing tools, and the effects of consumer behavior"--

ISBN: 9781522501442 (ebook)

LCCN: 2015051448Subjects--Topical Terms:

383968
Service industries.

LC Class. No.: HD9980.5 / .H357 2016

Dewey Class. No.: 658.8/2

Handbook of research on promotional strategies and consumer influence in the service sector
LDR:01434cam a2200241 i 4500 001 299311
003 IGIG
005 19991014114306.0
008 161123s2016 paua b 001 0 eng
010 $a 2015051448
020 $a 9781522501442 (ebook)
020 $a 9781522501435 (hardcover)
035 $a 00000109
040 $a DLC $b eng $c DLC $d DLC
042 $a pcc
050 0 0 $a HD9980.5 $b .H357 2016
082 0 0 $a 658.8/2 $2 23
245 0 0 $a Handbook of research on promotional strategies and consumer influence in the service sector $h [electronic resource] / $c Upendra Singh Panwar, Shri Govindram Seksaria Institute of Technology and Science, India, Raj Kumar, Banaras Hindu University, India, Nilanjan Ray, Netaji Mahavidyalaya, India.
264 $a Hershey, PA : $b Business Science Reference, $c [2016].
300 $a xxxv, 492 pages : $b illustration : $c 29 cm.
490 0 $a Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series, $x 2327-5502.
504 $a Includes bibliographical references and index.
520 $a "This reference source provides research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry by featuring quality factors, marketing tools, and the effects of consumer behavior"-- $c Provided by publisher.
650 0 $a Service industries. $3 383968
650 0 $a Management $x Technological innovations. $3 383979
650 0 $2 96060 $a Consumer behavior. $3 248080
700 1 $a Panwar, Upendra Singh, $d 1985- $e editor. $3 407820
700 1 $a Kumar, Raj, $d 1959- $e editor. $3 407821
700 1 $a Ray, Nilanjan, $d 1984- $e editor. $3 407775
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-0143-5

筆 0 讀者評論

多媒體

評論

新增評論分享你的心得，請勿在此評論區張貼涉及人身攻擊、情緒謾罵、或內容涉及非法的不當言論，館方有權利刪除任何違反評論規則之發言，情節嚴重者一律停權，以維護所有讀者的自由言論空間。

Export

取書館別

登入

請輸入帳號密碼

帳號(必備) 　　　　　　　　　　(請輸入學號/職號).

密碼
　　　　　 (請輸入學校電子郵件密碼)
.
　　　　本校和附屬機構教職員工生，可透過校務資訊系統【快速登入區】進行登入，不用再認證。

　　　　校內教職員工及學生

　　　　帳號：學號/職號；密碼：本校電子信箱密碼

　　　　附屬機構醫事人員、其他非編制內教職員工

　　　　帳號：職號；密碼：身份證號共10碼，英文字母大寫

　　　　校友及外校實習生

　　　　帳號：借書證上之條碼號；密碼：請點選忘記密碼重新設定

　　　　如有任何問題歡迎洽詢圖書館流通櫃台(分機2133*83;read@kmu.edu.tw)，謝謝。

　　　　　　　　～請尊重智慧財產權，勿非法影印～

　　　　　Login information for International Students: *Username: Student ID Password: KMU Email Password

　　　　　If you have any question, please contact us. (Tel : 07-3121101#2133#83; Email: read@kmu.edu.tw)

　　　　　~Please respect the Intellectual Property Rights, do not use illegal copies of textbooks ~

請在此電腦上記得個人資料

取消忘記密碼? Forgot your password? (請注意！您必須已在系統登記E-mail信箱方能使用。且忘記密碼功能不適用校院內教職員及學生)