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Innovations in services marketing and management : strategies for emerging economies

Record Type:	Language materials, printed : monographic
Title Information:	strategies for emerging economies
Secondary Intellectual Responsibility:	GoyalAnita, 1972-
Secondary Intellectual Responsibility:	IGI Global
Description:	PDFs (328 pages)
Subject:	Marketing - Mangement -
Subject:	Service industries - Management. -
Subject:	Service industries - Marketing. -
Subject:	Change management
Subject:	Customer relationship management
Subject:	Employee management
Subject:	Healthcare delivery
Subject:	Innovative marketing strategies
Subject:	Market orientation
Subject:	Organizational innovations
Subject:	Public service innovation
Subject:	Society and the consumer
Online resource:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-4671-1
Notes:	Content Type: text
Summary:	"This book presents insights into marketing strategies and tactical perspectives in both large and small enterprises, exploring case studies, contemporary research, and theoretical frameworks in effective business management"--Provided by publisher.
ISBN:	9781466646728
Content Note:	Adding value to service brands through innovation: a framework for emerging economies / Gozem Guceri-Ucar, Stefan Koch MarketMaker: an innovative network-oriented services marketing strategy for emerging economies / Chyi-Lyi (Kathleen) Liang Innovation in medical tourism service marketing: a case of India / Anita Medhekar, Ho Yin Wong, John Hall Initiating an organizational change management process: achieving service quality in emerging economies / Anjan J. Sarma Market research through online custom panel: co-creation value and customer relationship / Renata Bendit Katarivas, Zilla Patricia Bendit, Benjamin Rosenthal Innovation in offer of services for manufacturing enterprises: new experiences based on emerging technologies / Sergio Ricardo Mazini, Edimilson Ricardo Azevedo Novaes Good treats: eating out not just for joy but also for well-being / Harish Sujan, Silvio Borrero, David Cranage Interaction strategy in co-creation: a case of bus transportation services and its consumer community in Indonesia / Eka Ardianto Medical tourism: a conceptual framework for an innovation in global healthcare provision / Anita Medhekar, Ho Yin Wong, John Hall Healthcare services delivery in India: special reference to mother and child health / Ajith Paninchukunnath Marketing of library and information products and services: using services marketing mix / Kavita Chaddha Managing public service innovation in emerging countries: experiences and lessons from China Railway / Fuxiang Wei, Shuqin Zhang The customer relationship management as an element of the acceleration of society evolution: the case of the emergence of hypermodernity in Madagascar / Lova Mirella Rakotomalala Ramandimbiarison Establishing the linkage between internal market orientation and service innovation / Gurjeet Kaur, Shruti Gupta Quality of work/life and service quality / Ritu Narang, Smita Singh Integrating psychological contract and service-related outcomes in emerging economies: a proposed conceptual framework / Smirti Kutaula, Vishal Talwar Hospitality innovations in the emerging experience economy: a case study of the Oberoi Resorts / Sonia Bharwani.

Innovations in services marketing and management : strategies for emerging economies
Innovations in services marketing and management : strategies for emerging economies / Anita Goyal, editor. - PDFs (328 pages).
Adding value to service brands through innovation: a framework for emerging economies / Gozem Guceri-Ucar, Stefan Koch.
Content Type: textMedia type: electronicCarrier type: online resourceRestricted to subscribers or individual electronic text purchasers..
Includes bibliographical references..
ISBN 9781466646728ISBN 9781466646711
MarketingService industriesService industries -- Mangement -- Management. -- Marketing.
Change managementCustomer relationship managementEmployee managementHealthcare deliveryInnovative marketing strategiesMarket orientationOrganizational innovationsPublic service innovationSociety and the consumer

Goyal, Anita

Innovations in services marketing and management : strategies for emerging economies
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200 1 $a Innovations in services marketing and management $e strategies for emerging economies $f Anita Goyal, editor.
215 1 $a PDFs (328 pages)
300 $a Content Type: text
300 $a Media type: electronic
300 $a Carrier type: online resource
300 $a Restricted to subscribers or individual electronic text purchasers.
301 $a 10.4018/978-1-4666-4671-1
310 $a Also available in print.
320 $a Includes bibliographical references.
327 1 $a Adding value to service brands through innovation: a framework for emerging economies / Gozem Guceri-Ucar, Stefan Koch $a MarketMaker: an innovative network-oriented services marketing strategy for emerging economies / Chyi-Lyi (Kathleen) Liang $a Innovation in medical tourism service marketing: a case of India / Anita Medhekar, Ho Yin Wong, John Hall $a Initiating an organizational change management process: achieving service quality in emerging economies / Anjan J. Sarma $a Market research through online custom panel: co-creation value and customer relationship / Renata Bendit Katarivas, Zilla Patricia Bendit, Benjamin Rosenthal $a Innovation in offer of services for manufacturing enterprises: new experiences based on emerging technologies / Sergio Ricardo Mazini, Edimilson Ricardo Azevedo Novaes $a Good treats: eating out not just for joy but also for well-being / Harish Sujan, Silvio Borrero, David Cranage $a Interaction strategy in co-creation: a case of bus transportation services and its consumer community in Indonesia / Eka Ardianto $a Medical tourism: a conceptual framework for an innovation in global healthcare provision / Anita Medhekar, Ho Yin Wong, John Hall $a Healthcare services delivery in India: special reference to mother and child health / Ajith Paninchukunnath $a Marketing of library and information products and services: using services marketing mix / Kavita Chaddha $a Managing public service innovation in emerging countries: experiences and lessons from China Railway / Fuxiang Wei, Shuqin Zhang $a The customer relationship management as an element of the acceleration of society evolution: the case of the emergence of hypermodernity in Madagascar / Lova Mirella Rakotomalala Ramandimbiarison $a Establishing the linkage between internal market orientation and service innovation / Gurjeet Kaur, Shruti Gupta $a Quality of work/life and service quality / Ritu Narang, Smita Singh $a Integrating psychological contract and service-related outcomes in emerging economies: a proposed conceptual framework / Smirti Kutaula, Vishal Talwar $a Hospitality innovations in the emerging experience economy: a case study of the Oberoi Resorts / Sonia Bharwani.
330 $a "This book presents insights into marketing strategies and tactical perspectives in both large and small enterprises, exploring case studies, contemporary research, and theoretical frameworks in effective business management"--Provided by publisher.
337 $a Mode of access: World Wide Web.
452 1 $1 001(DLC)2013025561
452 1 $1 300 $a Print version: $1 001(DLC) 2013025561 $1 0101 $a 1466646713; 9781466646711
606 $a Marketing $x Mangement $x Case studies. $2 lc $3 384581
606 $a Service industries $x Management. $2 lc $3 384580
606 $a Service industries $x Marketing. $2 lc $3 384579
610 1 $a Change management
610 1 $a Customer relationship management
610 1 $a Employee management
610 1 $a Healthcare delivery
610 1 $a Innovative marketing strategies
610 1 $a Market orientation
610 1 $a Organizational innovations
610 1 $a Public service innovation
610 1 $a Society and the consumer
676 $a 658.8 $v 23
680 $a HD9980.5 $b .I572 2014e
702 1 $a Goyal $b Anita $f 1972- $4 editor. $3 384578
712 0 2 $a IGI Global $4 publisher. $3 384552
856 7 $2 http $3 Chapter PDFs via platform $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-4671-1