高雄醫學大學圖書館 |

Language: English

Back

Utilizing consumer psychology in bus...

Dalgic, Tevfik,

Utilizing consumer psychology in business strategy

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Utilizing consumer psychology in business strategy/ by Tevfik Dalgic and Sevtap Unal.
Author:	Dalgic, Tevfik,
other author:	Unal, Sevtap,
Published:	Hershey, Pennsylvania :IGI Global, : [2018],
Description:	1 online resource (xii, 325 p.)
基督教聖經之智慧書導讀 :	"This book explores how consumer behavior and decision-making process always have been the main point of businesses; from the profit-making ones to charitable ones, from marketing practitioners and academics to psychology professionals. It provides detailed knowledge about humans' psychological attributes in their roles as consumers. It provides detailed knowledge about how consumers think, feels, decides and acts"--
Subject:	Decision making. -
Online resource:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-3448-8
ISBN:	9781522534495 (ebook)

Utilizing consumer psychology in business strategy
Dalgic, Tevfik,

Utilizing consumer psychology in business strategy[electronic resource] /by Tevfik Dalgic and Sevtap Unal. - Hershey, Pennsylvania :IGI Global,[2018] - 1 online resource (xii, 325 p.)

Includes bibliographical references and index.

Chapter 1. An introduction to consumer psychology -- Chapter 2. Perception -- Chapter 3. Learning -- Chapter 4. Memory -- Chapter 5. Attitudes -- Chapter 6. Motivations -- Chapter 7. Emotions -- Chapter 8. Personality -- Chapter 9. Self -- Chapter 10. Lifestyles and values.

Restricted to subscribers or individual electronic text purchasers.

"This book explores how consumer behavior and decision-making process always have been the main point of businesses; from the profit-making ones to charitable ones, from marketing practitioners and academics to psychology professionals. It provides detailed knowledge about humans' psychological attributes in their roles as consumers. It provides detailed knowledge about how consumers think, feels, decides and acts"--

ISBN: 9781522534495 (ebook)Subjects--Topical Terms:

205527
Decision making.

LC Class. No.: HD30.28 / .D345 2018e

Dewey Class. No.: 658.4/012

Utilizing consumer psychology in business strategy
LDR:01690nam a2200277 a 4500 001 314411
003 IGIG
005 20181029102812.0
006 m o d
007 cr cn
008 181108s2018 pau fob 001 0 eng d
010 $z 2017017364
020 $a 9781522534495 (ebook)
020 $a 9781522534488 (hardcover)
035 $a (OCoLC)1035640688
035 $a 1071025199
040 $a CaBNVSL $b eng $c CaBNVSL $d CaBNVSL
050 4 $a HD30.28 $b .D345 2018e
082 0 4 $a 658.4/012 $2 23
100 1 $a Dalgic, Tevfik, $e author. $3 433266
245 1 0 $a Utilizing consumer psychology in business strategy $h [electronic resource] / $c by Tevfik Dalgic and Sevtap Unal.
260 $a Hershey, Pennsylvania : $b IGI Global, $c [2018]
300 $a 1 online resource (xii, 325 p.)
504 $a Includes bibliographical references and index.
505 0 $a Chapter 1. An introduction to consumer psychology -- Chapter 2. Perception -- Chapter 3. Learning -- Chapter 4. Memory -- Chapter 5. Attitudes -- Chapter 6. Motivations -- Chapter 7. Emotions -- Chapter 8. Personality -- Chapter 9. Self -- Chapter 10. Lifestyles and values.
506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "This book explores how consumer behavior and decision-making process always have been the main point of businesses; from the profit-making ones to charitable ones, from marketing practitioners and academics to psychology professionals. It provides detailed knowledge about humans' psychological attributes in their roles as consumers. It provides detailed knowledge about how consumers think, feels, decides and acts"-- $c Provided by publisher.
650 0 $2 96060 $a Decision making. $3 205527
650 0 $a Consumer behavior $x Psychological aspects. $3 433268
650 0 $2 96060 $a Strategic planning. $3 253454
700 1 $a Unal, Sevtap, $d 1971- $e author. $3 433267
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-3448-8

based on 0 review(s)

Multimedia

Reviews

Add a review and share your thoughts with other readers

Export

pickup library

Please sign in

User name 　　　　　　　　　　(請輸入學號/職號).

Password
　　　　　 (請輸入學校電子郵件密碼)
.
　　　　本校和附屬機構教職員工生，可透過校務資訊系統【快速登入區】進行登入，不用再認證。

　　　　校內教職員工及學生

　　　　帳號：學號/職號；密碼：本校電子信箱密碼

　　　　附屬機構醫事人員、其他非編制內教職員工

　　　　帳號：職號；密碼：身份證號共10碼，英文字母大寫

　　　　校友及外校實習生

　　　　帳號：借書證上之條碼號；密碼：請點選忘記密碼重新設定

　　　　如有任何問題歡迎洽詢圖書館流通櫃台(分機2133*83;read@kmu.edu.tw)，謝謝。

　　　　　　　　～請尊重智慧財產權，勿非法影印～

　　　　　Login information for International Students: *Username: Student ID Password: KMU Email Password

　　　　　If you have any question, please contact us. (Tel : 07-3121101#2133#83; Email: read@kmu.edu.tw)

　　　　　~Please respect the Intellectual Property Rights, do not use illegal copies of textbooks ~

Remember me on this computer

Cancel Forgot your password?