Bowen, Gordon (1950-)
概要
| 作品: | 1 作品在 0 項出版品 0 種語言 | |
|---|---|---|
書目資訊
Computer-mediated marketing strategies : social media and online brand communities
by:
IGI Global; Ozuem, Wilson (1974-); Bowen, Gordon (1950-)
(書目-語言資料,印刷品)
, [editor.]
主題
658.8/72
Retail store front
Future trends in social networks
Social media.
Digital marketing communications
Web analytics
HF5415.1265
Consumer behavior
Marketing- Social aspects.
Stakeholder interaction
Digital engagement
Internet marketing- Social aspects.
Online social networks.
Competitive advantage