莫頓-特托 ((Moulton-Tate, Wendy))

行銷概念與世界領導品牌案例研究 = Concepts in marketing with case study : 特殊行銷服務公司; Specialized Marketing Services, Inc.. 15; 15. 整合行銷傳播; integrated marketing communications by: 莫頓-特托 ((Moulton-Tate, Wendy)); Moulton-Tate, Wendy (Projected and video material) , [製作.導演]

行銷概念與世界領導品牌案例研究 = Concepts in marketing with case study : 長灘冰狗隊; Long Beach Ice Dogs. 16; 16. 廣告.促銷和公關; advertising, sales promotion, and public relations by: Moulton-Tate, Wendy; 莫頓-特托 ((Moulton-Tate, Wendy)) (Projected and video material) , [製作.導演]

行銷概念與世界領導品牌案例研究 = Concepts in marketing with case study : 泰林集團; The Telein Group, Inc.. 17; 17. 人員銷售和銷售管理; personal selling and sales management by: 瓊斯 ((Jones, Dan)); 梅爾白 ((Melby, Laurie R.)); Melby, Laurie R.; 戴利 ((Daley, Jason)); Jones, Dan; Daley, Jason; 莫頓-特托 ((Moulton-Tate, Wendy)); Moulton-Tate, Wendy (Projected and video material) , [製作.導演]

行銷概念與世界領導品牌案例研究 = Concepts in marketing with case study : "聰明家庭"公司; Smarthome, Inc.. 18; 18. 多通路互動行銷; interactive and multichannel marketing by: 梅爾白 ((Melby, Laurie R.)); 瓊斯 ((Jones, Dan)); Melby, Laurie R.; 戴利 ((Daley, Jason)); Jones, Dan; 莫頓-特托 ((Moulton-Tate, Wendy)); Daley, Jason; Moulton-Tate, Wendy (Projected and video material) , [製作.導演]

行銷概念與世界領導品牌案例研究 = Concepts in marketing with case study : 特製巧克力公司; Chocolates ala Carte. 9; 9. 區隔與目標市場; segmenting & targeting marketing by: Moulton-Tate, Wendy; 莫頓-特托 ((Moulton-Tate, Wendy)) (Projected and video material) , [製作.導演]

行銷概念與世界領導品牌案例研究 = Concepts in marketing with case study : 水銀公司; Quiksilver, Inc.. 11; 11. 產品與服務管理; managing products and service by: 莫頓-特托 ((Moulton-Tate, Wendy)); Moulton-Tate, Wendy (書目-投影資料、錄影資料、電影片) , [製作.導演]

行銷概念與世界領導品牌案例研究 = Concepts in marketing with case study : 杜威韋伯衝浪板; Dewey Weber Surfboards. 5; 5. 消費行為; consumer behavior by: Moulton-Tate, Wendy; 莫頓-特托 ((Moulton-Tate, Wendy)) (書目-投影資料、錄影資料、電影片) , [製作.導演]

行銷概念與世界領導品牌案例研究 = Concepts in marketing with case study : 太平洋海岸公司; Pacific Coast Feather Cushion Company. 13; 13. 行銷通路和供應鏈; marketing channels & supply chains by: Moulton-Tate, Wendy; 莫頓-特托 ((Moulton-Tate, Wendy)) (書目-投影資料、錄影資料、電影片) , [製作.導演]