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Marketing and managing tourism desti...

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Morrison, Alastair M.

Marketing and managing tourism destinations

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing and managing tourism destinations/ Alastair M. Morrison.
Author:	Morrison, Alastair M.
Published:	New York :Routledge, : c2013.,
Description:	xxxiii, 596 p. :ill. :
Subject:	Tourism - Management. -
Online resource:	http://www.tandfebooks.com/isbn/9780203081976
ISBN:	9780203081976 (e-book : PDF)

Marketing and managing tourism destinations
Morrison, Alastair M.

Marketing and managing tourism destinations[electronic resource] /Alastair M. Morrison. - New York :Routledge,c2013. - xxxiii, 596 p. :ill.

Includes bibliographical references and index.

pt. 1. Introduction to destination management and marketing concepts and roles -- pt. 2. Destination communications and promotion -- pt. 3. Destination markets -- pt. 4. The future of destination management and marketing.

Mode of access: World Wide Web.

ISBN: 9780203081976 (e-book : PDF)Subjects--Topical Terms:

383964
Tourism
--Management.Index Terms--Genre/Form:

228523
Electronic books.

LC Class. No.: G155.A1 / M665 2013

Dewey Class. No.: 910.688 / M878

Marketing and managing tourism destinations
LDR:01029nam a2200229Ia 4500 001 288361
003 FlBoTFG
005 20130226121444.0
008 151127s2013 nyuad sb 001 0 eng d
020 $a 9780203081976 (e-book : PDF)
035 $a 00000384
040 $a FlBoTFG $c FlBoTFG
050 $a G155.A1 $b M665 2013
082 $a 910.688 $b M878
100 1 $a Morrison, Alastair M. $3 383972
245 1 0 $a Marketing and managing tourism destinations $h [electronic resource] / $c Alastair M. Morrison.
260 $a New York : $c c2013. $b Routledge,
300 $a xxxiii, 596 p. : $b ill.
504 $a Includes bibliographical references and index.
505 0 $a pt. 1. Introduction to destination management and marketing concepts and roles -- pt. 2. Destination communications and promotion -- pt. 3. Destination markets -- pt. 4. The future of destination management and marketing.
530 $a Also available in print edition.
538 $a Mode of access: World Wide Web.
650 0 $a Tourism $x Management. $3 383964
650 0 $a Tourism $x Marketing. $3 383965
655 7 $a Electronic books. $2 local $3 228523
776 1 $z 9780415672498 (hardback : alk. paper) $z 9780415672504 (pbk : alk. paper)
856 4 0 $u http://www.tandfebooks.com/isbn/9780203081976

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