高雄醫學大學圖書館 |

Strategic marketing in fragile economic conditions

Record Type:	Language materials, printed : monographic
Secondary Intellectual Responsibility:	SamantaIrene, 1956-
Secondary Intellectual Responsibility:	IGI Global
Description:	PDFs (322 pages)
Subject:	Financial crises. -
Subject:	Consumer confidence. -
Subject:	Marketing - Management. -
Subject:	Economic downturn
Subject:	Market performance
Subject:	Strategic marketing
Subject:	Trust models
Subject:	Value creation in a network economy
Online resource:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-6232-2
Notes:	Content Type: text
Summary:	"This book provides relevant theoretical frameworks and the latest empirical research findings relating to consumer confidence, marketing strategies, and the influence of trust during a time of economic crisis"--Provided by publisher.
ISBN:	9781466662339
Content Note:	Loyalty in crisis: evidence from Greece / Ilias P. Vlachos, Dimitra Skoumpopoulou The evolution of trust in Japan: the case of vertical Keiretsu groups / Nabyla Daidj Trust deficit in public sector: causes, consequences, and strategies to mitigate / Vedantam Leela Customers' satisfaction and loyalty in the economic recession: the case of a Greek bank / Irene Samanta Sustainable competitive advantage in turbulent business environments using critical organizational capabilities and resources to manage complexity / Yannis A. Pollalis Exploring the relationship between the eco-labels and green buying behaviour with reference to Mumbai City / Ritu Sinha Towards leadership marketing: an exploratory and empirical study / Wilson Ozuem, Alina O'Keeffe The impact of marketing strategy in small family businesses / Anastasios Ntanos, Stamatios Ntanos The role of brand management in emerging markets / Kijpokin Kasemsap The antecedents of word-of-mouth behaviour: the service quality perspective / Ho Yin Wong, Anthony Perrone How is internal marketing understood?: an examination of stakeholder perspective / Wilson Ozuem, Natalie Limb Growing e-marketing trends in India / Laxhminarayan Das Tourism promotion through web / Nilanjan Ray, Dillip Kumar Das, Somnath Chaudhuri The effect of e-business in B2B relationships / Irene Samanta, Nondas Pitticas Electrotextiles: a novel product for the textile industry / Georgios Priniotakis.

Strategic marketing in fragile economic conditions
Strategic marketing in fragile economic conditions / Irene Samanta, editor. - PDFs (322 pages).
Loyalty in crisis: evidence from Greece / Ilias P. Vlachos, Dimitra Skoumpopoulou.
Content Type: textMedia type: electronicCarrier type: online resourceRestricted to subscribers or individual electronic text purchasers..
Includes bibliographical references..
ISBN 9781466662339ISBN 9781466662322ISBN 9781466662353
Financial crises.Consumer confidence.Marketing -- Management.
Economic downturnMarket performanceStrategic marketingTrust modelsValue creation in a network economy

Samanta, Irene

Strategic marketing in fragile economic conditions
LDR:03165nam a2200433 450 001 288536
005 20140925004450.0
009 a(CaBNVSL)gtp00560403
009 a(OCoLC)891329635
009 00000105
010 1 $a 9781466662339 $b ebook
010 1 $a 9781466662322
010 1 $a 9781466662353
012 0 $a 10.4018/978-1-4666-6232-2
020 $b 2014013819
100 $a 20151127d2014 y0engy50 b
102 $a us
105 $a y a 000yy
200 1 $a Strategic marketing in fragile economic conditions $f Irene Samanta, editor.
215 1 $a PDFs (322 pages)
300 $a Content Type: text
300 $a Media type: electronic
300 $a Carrier type: online resource
300 $a Restricted to subscribers or individual electronic text purchasers.
301 $a 10.4018/978-1-4666-6232-2
310 $a Also available in print.
320 $a Includes bibliographical references.
327 1 $a Loyalty in crisis: evidence from Greece / Ilias P. Vlachos, Dimitra Skoumpopoulou $a The evolution of trust in Japan: the case of vertical Keiretsu groups / Nabyla Daidj $a Trust deficit in public sector: causes, consequences, and strategies to mitigate / Vedantam Leela $a Customers' satisfaction and loyalty in the economic recession: the case of a Greek bank / Irene Samanta $a Sustainable competitive advantage in turbulent business environments using critical organizational capabilities and resources to manage complexity / Yannis A. Pollalis $a Exploring the relationship between the eco-labels and green buying behaviour with reference to Mumbai City / Ritu Sinha $a Towards leadership marketing: an exploratory and empirical study / Wilson Ozuem, Alina O'Keeffe $a The impact of marketing strategy in small family businesses / Anastasios Ntanos, Stamatios Ntanos $a The role of brand management in emerging markets / Kijpokin Kasemsap $a The antecedents of word-of-mouth behaviour: the service quality perspective / Ho Yin Wong, Anthony Perrone $a How is internal marketing understood?: an examination of stakeholder perspective / Wilson Ozuem, Natalie Limb $a Growing e-marketing trends in India / Laxhminarayan Das $a Tourism promotion through web / Nilanjan Ray, Dillip Kumar Das, Somnath Chaudhuri $a The effect of e-business in B2B relationships / Irene Samanta, Nondas Pitticas $a Electrotextiles: a novel product for the textile industry / Georgios Priniotakis.
330 $a "This book provides relevant theoretical frameworks and the latest empirical research findings relating to consumer confidence, marketing strategies, and the influence of trust during a time of economic crisis"--Provided by publisher.
337 $a Mode of access: World Wide Web.
452 1 $1 001(DLC)2014013819
452 1 $1 300 $a Print version: $1 001(DLC) 2014013819 $1 0101 $a 1466662328; 9781466662322
606 $a Financial crises. $2 lc $3 384641
606 $a Consumer confidence. $2 lc $3 384640
606 $a Marketing $x Management. $2 lc $3 384639
610 1 $a Economic downturn
610 1 $a Market performance
610 1 $a Strategic marketing
610 1 $a Trust models
610 1 $a Value creation in a network economy
676 $a 658.8/02 $v 23
680 $a HF5415.13 $b .S87767 2014e
702 1 $a Samanta $b Irene $f 1956- $4 editor. $3 384638
712 0 2 $a IGI Global $4 publisher. $3 384552
856 7 $2 http $3 Chapter PDFs via platform $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-6232-2