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Cases on branding strategies and product development : successes and pitfalls

Record Type:	Language materials, printed : monographic
Title Information:	successes and pitfalls
Secondary Intellectual Responsibility:	SinghSukhvinder,
Secondary Intellectual Responsibility:	SarmaSarmistha,
Secondary Intellectual Responsibility:	IGI Global
Description:	PDFs (417 pages).
Subject:	Brand choice - Case studies. -
Subject:	Branding (Marketing) - Case studies. -
Subject:	Brand name products - Case studies. -
Subject:	Product management - Case studies. -
Subject:	Brand positioning
Subject:	Branding and innovative practices
Subject:	Branding and new product development
Subject:	Innovative social branding
Subject:	Product and service identity
Subject:	Sensory positioning
Subject:	Strategic communications
Online resource:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-7393-9
Notes:	Content Type: text
Summary:	"This book is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands"--Provided by publisher.
ISBN:	9781466673946
Content Note:	A case-based identification of internal and external issues for branding strategies / Abu Sayeed Mondal, Dilip Roy Promoting Bucovina's tourism brand / Alexandru-Mircea Nedelea Branding and brand management: case of Amul / Anupam Sharma Service branding through quality practices in public and private telecommunication organization / Archana Krishnan The importance of supply chain management in positioning and creating brands of agro-based products / Aroop Mukherjee, Nitty Hirawaty Kamarulzaman Building and development of dairy "Dana" brand / Boris Milovic Simply food: the crossroads in front of a new-born food brand / Hakim A. Meshreki, Maha Mourad Branding and new product development: a case of Glemma / Dennis Damen, Miao Wang, Tim Wijnhoven Factors influencing the buying behavior of female consumers with reference to top three brands of make-up cosmetics in Pune City / Mukta Srivastava A case study on pitfalls in branding of Boroline / R. Padma, Pawan Sharma Managing brand portfolio in a crisis: the case of a pharmaceutical company in Egypt / Rafic Nadi, Ahmed Tolba Ariika bean bags: a successful brand capable of international expansion? / Rania Hussein, Hend Mostafa Semiotics of brand building: case of the Muthoot Group / Sudio Sudarsan Sensory branding: branding with senses / Surabhi Mukherjee Chakravarty.

Cases on branding strategies and product development : successes and pitfalls
Cases on branding strategies and product development : successes and pitfalls / Sarmistha Sarma and Sukhvinder Singh, editors. - PDFs (417 pages)..
A case-based identification of internal and external issues for branding strategies / Abu Sayeed Mondal, Dilip Roy.
Content Type: textMedia type: electronicCarrier type: online resourceRestricted to subscribers or individual electronic text purchasers..
Includes bibliographical references..
ISBN 9781466673946ISBN 9781466673939ISBN 9781466673960
Brand choiceBranding (Marketing)Brand name productsProduct management -- Case studies. -- Case studies. -- Case studies. -- Case studies.
Brand positioningBranding and innovative practicesBranding and new product developmentInnovative social brandingProduct and service identitySensory positioningStrategic communications

Singh, Sukhvinder

Cases on branding strategies and product development : successes and pitfalls
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009 a(OCoLC)903531527
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010 1 $a 9781466673939
010 1 $a 9781466673960
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200 1 $a Cases on branding strategies and product development $e successes and pitfalls $f Sarmistha Sarma and Sukhvinder Singh, editors.
215 1 $a PDFs (417 pages).
300 $a Content Type: text
300 $a Media type: electronic
300 $a Carrier type: online resource
300 $a Restricted to subscribers or individual electronic text purchasers.
301 $a 10.4018/978-1-4666-7393-9
310 $a Also available in print.
320 $a Includes bibliographical references.
327 1 $a A case-based identification of internal and external issues for branding strategies / Abu Sayeed Mondal, Dilip Roy $a Promoting Bucovina's tourism brand / Alexandru-Mircea Nedelea $a Branding and brand management: case of Amul / Anupam Sharma $a Service branding through quality practices in public and private telecommunication organization / Archana Krishnan $a The importance of supply chain management in positioning and creating brands of agro-based products / Aroop Mukherjee, Nitty Hirawaty Kamarulzaman $a Building and development of dairy "Dana" brand / Boris Milovic $a Simply food: the crossroads in front of a new-born food brand / Hakim A. Meshreki, Maha Mourad $a Branding and new product development: a case of Glemma / Dennis Damen, Miao Wang, Tim Wijnhoven $a Factors influencing the buying behavior of female consumers with reference to top three brands of make-up cosmetics in Pune City / Mukta Srivastava $a A case study on pitfalls in branding of Boroline / R. Padma, Pawan Sharma $a Managing brand portfolio in a crisis: the case of a pharmaceutical company in Egypt / Rafic Nadi, Ahmed Tolba $a Ariika bean bags: a successful brand capable of international expansion? / Rania Hussein, Hend Mostafa $a Semiotics of brand building: case of the Muthoot Group / Sudio Sudarsan $a Sensory branding: branding with senses / Surabhi Mukherjee Chakravarty.
330 $a "This book is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands"--Provided by publisher.
337 $a Mode of access: World Wide Web.
452 1 $1 001(DLC)2014040322
452 1 $1 300 $a Print version: $1 001(DLC) 2014040322 $1 0101 $a 1466673931; 9781466673939
606 $a Brand choice $x Case studies. $2 lc $3 384761
606 $a Branding (Marketing) $x Case studies. $2 lc $3 384760
606 $a Brand name products $x Case studies. $2 lc $3 384759
606 $a Product management $x Case studies. $2 lc $3 384758
610 1 $a Brand positioning
610 1 $a Branding and innovative practices
610 1 $a Branding and new product development
610 1 $a Innovative social branding
610 1 $a Product and service identity
610 1 $a Sensory positioning
610 1 $a Strategic communications
676 $a 658.8/27 $v 23
680 $a HF5415.15 $b .C33 2015e
702 1 $a Singh $b Sukhvinder $4 editor. $3 384757
702 1 $a Sarma $b Sarmistha $4 editor. $3 384756
712 0 2 $a IGI Global $4 publisher. $3 384552
856 7 $2 http $3 Chapter PDFs via platform $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-7393-9