高雄醫學大學圖書館 |

Emerging trends and innovation in sports marketing and management in Asia

Record Type:	Language materials, printed : monographic
Secondary Intellectual Responsibility:	HsuNoah Yang, 1955-
Secondary Intellectual Responsibility:	LengHo Keat, 1971-
Secondary Intellectual Responsibility:	IGI Global
Description:	PDFs (355 pages)illustrations. :
Subject:	Sports - Management. - Asia -
Subject:	Sports - Marketing. - Asia -
Subject:	Brand management
Subject:	Coach education
Subject:	Foreign sports talent
Subject:	Sport spectatorship
Subject:	Sports fan ethnocentrism
Subject:	Sports sponsorship
Subject:	Volunteer management
Subject:	Youth Olympic games
Online resource:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-7527-8
Notes:	Content Type: text
Summary:	"This book brings together research and case studies to evaluate and discuss the effectiveness of current methodologies and theories in an effort to improve promotional activities and the organization of all aspects of the sports industry"--Provided by publisher.
ISBN:	9781466675285
Content Note:	The roles of sports sponsorship and brand management in global sports marketing / Kijpokin Kasemsap Views on sports sponsorship in Singapore / Lyon Lai Mun Wai Branding through sponsorship-linked marketing: a case of Chinese sports apparel and equipment brand "Li Ning" / Luke Lunhua Mao, James Zhang A path analytic model of the relationship between event involvement and sponsors recall / Anish Yousaf, Anil Gupta A case study of sport marketing strategy of Mercuries Taiwan Masters Invitational Golf Tournament 2012 / Noah Yang Hsu The Asian sports market: should it be revisited by Turkish football clubs? / Metehan Igneci, Emel Kursunluoglu Yarimoglu The influence of sports fan ethnocentrism on Major League Baseball game viewing behavior: a cross-cultural study of Korea and Taiwan / Weisheng Chiu, Jung-Sup Bae, Doyeon Won Rationalizing sport spectatorship: analysis of fan behaviour in S-League / Shankar Selvam Participant perception of the foreign sports talent (FST) scheme / Clement Chan Opportunities and challenges in Wake sports in Taiwan / Chiung-Tzu Lucetta Tsai Promoting an Asian sport to the world: the case of Taekwondo / Min Kil Kim, James J. Zhang Football in Singapore: a global, historical, and social phenomenon / Ken Peh Hosting the Youth Olympic Games: the pioneers from Singapore / Nick Aplin Strategies for the development of life skills and values through sport programmes: review and recommendations / Koon Teck Koh, Martin Camire Perceived importance and extent of implementation of volunteer management practices: comparison between national sports associations and event management companies / Huijing Huang, Wai Cheong Eugene Chew, Koon Teck Koh Coach education and learning: Singapore's story / Koon Teck Koh, Wai Cheong Eugene Chew Incorporate environmental protection into the Olympic Games: the case of the Beijing green Olympics / Liyan Jin, James J. Zhang.

Emerging trends and innovation in sports marketing and management in Asia
Emerging trends and innovation in sports marketing and management in Asia / Ho Keat Leng and Noah Yang Hsu, editors. - PDFs (355 pages) ; illustrations..
The roles of sports sponsorship and brand management in global sports marketing / Kijpokin Kasemsap.
Content Type: textMedia type: electronicCarrier type: online resourceRestricted to subscribers or individual electronic text purchasers..
Includes bibliographical references..
ISBN 9781466675285ISBN 9781466675278
SportsSports -- Management. -- Marketing. -- Asia -- Asia
Brand managementCoach educationForeign sports talentSport spectatorshipSports fan ethnocentrismSports sponsorshipVolunteer managementYouth Olympic games

Hsu, Noah Yang

Emerging trends and innovation in sports marketing and management in Asia
LDR:03809nam a2200469 450 001 288582
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200 1 $a Emerging trends and innovation in sports marketing and management in Asia $f Ho Keat Leng and Noah Yang Hsu, editors.
215 1 $a PDFs (355 pages) $c illustrations.
300 $a Content Type: text
300 $a Media type: electronic
300 $a Carrier type: online resource
300 $a Restricted to subscribers or individual electronic text purchasers.
301 $a 10.4018/978-1-4666-7527-8
310 $a Also available in print.
320 $a Includes bibliographical references.
327 1 $a The roles of sports sponsorship and brand management in global sports marketing / Kijpokin Kasemsap $a Views on sports sponsorship in Singapore / Lyon Lai Mun Wai $a Branding through sponsorship-linked marketing: a case of Chinese sports apparel and equipment brand "Li Ning" / Luke Lunhua Mao, James Zhang $a A path analytic model of the relationship between event involvement and sponsors recall / Anish Yousaf, Anil Gupta $a A case study of sport marketing strategy of Mercuries Taiwan Masters Invitational Golf Tournament 2012 / Noah Yang Hsu $a The Asian sports market: should it be revisited by Turkish football clubs? / Metehan Igneci, Emel Kursunluoglu Yarimoglu $a The influence of sports fan ethnocentrism on Major League Baseball game viewing behavior: a cross-cultural study of Korea and Taiwan / Weisheng Chiu, Jung-Sup Bae, Doyeon Won $a Rationalizing sport spectatorship: analysis of fan behaviour in S-League / Shankar Selvam $a Participant perception of the foreign sports talent (FST) scheme / Clement Chan $a Opportunities and challenges in Wake sports in Taiwan / Chiung-Tzu Lucetta Tsai $a Promoting an Asian sport to the world: the case of Taekwondo / Min Kil Kim, James J. Zhang $a Football in Singapore: a global, historical, and social phenomenon / Ken Peh $a Hosting the Youth Olympic Games: the pioneers from Singapore / Nick Aplin $a Strategies for the development of life skills and values through sport programmes: review and recommendations / Koon Teck Koh, Martin Camire $a Perceived importance and extent of implementation of volunteer management practices: comparison between national sports associations and event management companies / Huijing Huang, Wai Cheong Eugene Chew, Koon Teck Koh $a Coach education and learning: Singapore's story / Koon Teck Koh, Wai Cheong Eugene Chew $a Incorporate environmental protection into the Olympic Games: the case of the Beijing green Olympics / Liyan Jin, James J. Zhang.
330 $a "This book brings together research and case studies to evaluate and discuss the effectiveness of current methodologies and theories in an effort to improve promotional activities and the organization of all aspects of the sports industry"--Provided by publisher.
337 $a Mode of access: World Wide Web.
452 1 $1 001(DLC)2014045043
452 1 $1 300 $a Print version: $1 001(DLC) 2014045043 $1 0101 $a 1466675276; 9781466675278
606 $a Sports $x Management. $y Asia $2 lc $3 384801
606 $a Sports $x Marketing. $y Asia $2 lc $3 384800
610 1 $a Brand management
610 1 $a Coach education
610 1 $a Foreign sports talent
610 1 $a Sport spectatorship
610 1 $a Sports fan ethnocentrism
610 1 $a Sports sponsorship
610 1 $a Volunteer management
610 1 $a Youth Olympic games
660 $a a------
676 $a 338.4/7796 $v 23
680 $a GV716 $b .E368 2015e
702 1 $a Hsu $b Noah Yang $f 1955- $4 editor. $3 384799
702 1 $a Leng $b Ho Keat $f 1971- $4 editor. $3 384798
712 0 2 $a IGI Global $4 publisher. $3 384552
856 7 $2 http $3 Chapter PDFs via platform $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-7527-8