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Classical rhetoric and modern public...
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Marsh, Charles (1955-)
Classical rhetoric and modern public relations : an Isocratean model
Record Type:
Language materials, printed : monographic
Title Information:
an Isocratean model
Author:
MarshCharles, 1955-
Place of Publication:
New York
Published:
Routledge;
Year of Publication:
2013.
Description:
xii, 196 p.
Series:
Routledge research in public relations
Subject:
Electronic books. -
Subject:
Education, Greek - Philosophy. -
Subject:
Rhetoric, Ancient. -
Subject:
Rhetoric - Political aspects. -
Personal Subject:
Isocrates - Criticism and interpretation. -
Online resource:
http://www.tandfebooks.com/isbn/9780203102985
ISBN:
9780203102985
Content Note:
1. Isocrates and modern public relations : an overview 2. Sophrosyne and Dikaiosyne : Isocrates' concentric ethics 3. Peitho : an Isocratean model of persuasion 4. Homonoia : Isocratean rhetoric and public relations' social harmony frameworks 5. Koinos Bios : Isocratean rhetoric and the reflective paradigm 6. Logos and Dunamis : Isocrates and postmodern public relate 7. Syggrammata : Isocratean planning and new media 8. Paideia : Isocrates' rhetorical education 9. Antilogia : speaking against Isocrates 10. Mimesis : rediscovering Isocrates.
Classical rhetoric and modern public relations : an Isocratean model
Marsh, Charles
Classical rhetoric and modern public relations
: an Isocratean model / Charles Marsh. - New York : Routledge, 2013.. - xii, 196 p.. - (Routledge research in public relations ; 1).
1. Isocrates and modern public relations : an overview.
Includes bibliographical references (p. [175]-187) and index..
ISBN 9780203102985
Electronic books.Education, GreekRhetoric, Ancient.Rhetoric -- Philosophy. -- Political aspects.
Classical rhetoric and modern public relations : an Isocratean model
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http://www.tandfebooks.com/isbn/9780203102985
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