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Gender, culture, and consumer behavior
~
Otnes, Cele.
Gender, culture, and consumer behavior
Record Type:
Language materials, printed : monographic
Secondary Intellectual Responsibility:
Tuncay-ZayerLinda.,
Secondary Intellectual Responsibility:
OtnesCele.,
Place of Publication:
New York
Published:
Routledge Academic;
Year of Publication:
2012.
Description:
xxxi, 450 p.ill. :
Subject:
Electronic books. -
Subject:
Consumption (Economics) - Social aspects. -
Subject:
Consumer behavior - Cross-cultural studies. -
Subject:
Consumer behavior. -
Online resource:
http://www.tandfebooks.com/isbn/9780203127575
Summary:
"When considering how we should introduce this volume, we reflected on our own lives as women who both grew up in America, but whose heritages are distinct. We are both daughters of male liberal arts professors who provided most of the family income, while our mothers focused on child-rearing and community activities, as well as by-choice educational pursuits and forays into the working world. Linda is a first-generation American whose parents emigrated to the U.S. in 1970. Cele's ancestors were early U.S. settlers whose families relied on hard work and the G.I. Bill to fend off blows dealt by the Depression. We decided to offer examples of how gender, culture and consumption intersect in memories that demonstrate the dramatic and dynamic changes in these three areas over our lifetimes"--Provided by publisher.
ISBN:
9780203127575
Content Note:
section 1. Feminist theory and discourses section 2. Media, advertising, and gender section 3. Gender, culture, and the market section 4. Masculine discourses section 5. New directions.
Gender, culture, and consumer behavior
Gender, culture, and consumer behavior
/ edited by Cele C. Otnes, Linda Tuncay Zayer. - New York : Routledge Academic, 2012.. - xxxi, 450 p. ; ill..
section 1. Feminist theory and discourses.
Includes bibliographical references and indexes..
ISBN 9780203127575
Electronic books.Consumption (Economics)Consumer behaviorConsumer behavior. -- Social aspects. -- Cross-cultural studies.
Tuncay-Zayer, Linda.
Gender, culture, and consumer behavior
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section 5. New directions.
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"When considering how we should introduce this volume, we reflected on our own lives as women who both grew up in America, but whose heritages are distinct. We are both daughters of male liberal arts professors who provided most of the family income, while our mothers focused on child-rearing and community activities, as well as by-choice educational pursuits and forays into the working world. Linda is a first-generation American whose parents emigrated to the U.S. in 1970. Cele's ancestors were early U.S. settlers whose families relied on hard work and the G.I. Bill to fend off blows dealt by the Depression. We decided to offer examples of how gender, culture and consumption intersect in memories that demonstrate the dramatic and dynamic changes in these three areas over our lifetimes"--Provided by publisher.
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http://www.tandfebooks.com/isbn/9780203127575
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