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Managing service firms : the power o...
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Skalen, Per.
Managing service firms : the power of managerial marketing
Record Type:
Language materials, printed : monographic
Title Information:
the power of managerial marketing
Author:
SkalenPer.,
Place of Publication:
New York
Published:
Routledge;
Year of Publication:
2010.
Description:
xii, 185 p.ill. :
Series:
Routledge interpretive marketing research
Subject:
Electronic books. -
Subject:
Marketing - Management. -
Subject:
Service industries. -
Online resource:
http://www.tandfebooks.com/isbn/9780203854495
ISBN:
9780203854495
Content Note:
Introduction Power and marketing The bureaucratic organization and the reactive employee 'I want to help you' : the power of market and service orientation The power/knowledge of service quality and coaching The managerial rationality of relationship marketing From prescribing marketing practices to studying marketing as practice.
Managing service firms : the power of managerial marketing
Skalen, Per.
Managing service firms
: the power of managerial marketing / Per Skalen. - New York : Routledge, 2010.. - xii, 185 p. ; ill.. - (Routledge interpretive marketing research ; 11).
Introduction.
Includes bibliographical references and index..
ISBN 9780203854495
Electronic books.MarketingService industries. -- Management.
Managing service firms : the power of managerial marketing
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The managerial rationality of relationship marketing
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From prescribing marketing practices to studying marketing as practice.
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http://www.tandfebooks.com/isbn/9780203854495
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