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Marketing technologies : corporate c...
~
Simakova, Elena (1973-)
Marketing technologies : corporate cultures and technological change
Record Type:
Language materials, printed : monographic
Title Information:
corporate cultures and technological change
Author:
SimakovaElena, 1973-
Place of Publication:
New York, N.Y.
Published:
Routledge;
Year of Publication:
2013.
Description:
xvi, 185 p.
Series:
Routledge studies in innovation
Subject:
Electronic books. -
Subject:
Management - Technological innovations. -
Subject:
Technological innovations - Economic aspects. -
Subject:
Electronic commerce. -
Subject:
Organizational change. -
Online resource:
http://www.tandfebooks.com/isbn/9780203102039
ISBN:
9780203102039
Content Note:
1. The 'market turn' in science and technology studies 2. Marketing technologies : in theory and in practice 3. Inside corporations : an ethnographic approach 4. Becoming a neophyte marketer 5. Marketing texts as discursive objects, or do texts speak for themselves 6. 'Softly, softly' tagging the world 7. RFID 'theatre of the proof' 8. Concluding remarks.
Marketing technologies : corporate cultures and technological change
Simakova, Elena
Marketing technologies
: corporate cultures and technological change / Elena Simakova. - New York, N.Y. : Routledge, 2013.. - xvi, 185 p.. - (Routledge studies in innovation ; 25).
1. The 'market turn' in science and technology studies.
Includes bibliographical references (p. [168]-181) and index..
ISBN 9780203102039
Electronic books.ManagementTechnological innovationsElectronic commerce.Organizational change. -- Technological innovations. -- Economic aspects.
Marketing technologies : corporate cultures and technological change
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http://www.tandfebooks.com/isbn/9780203102039
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