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Sustainable marketing of cultural an...
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Chhabra, Deepack (1963-)
Sustainable marketing of cultural and heritage tourism
Record Type:
Language materials, printed : monographic
Author:
ChhabraDeepack, 1963-
Place of Publication:
Milton Park, Abingdon, Oxon
Published:
Routledge;
Year of Publication:
2010.
Description:
xii, 238 p.ill. :
Series:
Routledge critical studies in tourism, business and management
Subject:
Electronic books. -
Subject:
Cultural property - Repatriation. -
Subject:
Sustainable development. -
Subject:
Tourism - Marketing. -
Subject:
Heritage tourism. -
Online resource:
http://www.tandfebooks.com/isbn/9780203855416
ISBN:
9780203855416
Content Note:
1. Marketing of heritage tourism 2. Setting a sustainability stage for heritage tourism 3. Strategic sustainable heritage tourism marketing model 4. Museums 5. Historic house museums 6. Heritage hotels and resorts 7. Heritage festivals 8. Heritage tourism merchandise 9. Future of sustainable marketing : contemplation and challenges.
Sustainable marketing of cultural and heritage tourism
Chhabra, Deepack
Sustainable marketing of cultural and heritage tourism
/ Deepak [i.e. Deepack] Chhabra. - Milton Park, Abingdon, Oxon : Routledge, 2010.. - xii, 238 p. ; ill.. - (Routledge critical studies in tourism, business and management).
1. Marketing of heritage tourism.
Includes bibliographical references and index..
ISBN 9780203855416
Electronic books.Cultural propertySustainable development.TourismHeritage tourism. -- Repatriation. -- Marketing.
Sustainable marketing of cultural and heritage tourism
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http://www.tandfebooks.com/isbn/9780203855416
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