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Strategic customer relationship management in the age of social media

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Strategic customer relationship management in the age of social media/ Amir Khanlari, editor.
other author:	Khanlari, Amir,
Description:	PDFs (332 pages) :illustrations. :
基督教聖經之智慧書導讀 :	"This book provides a variety of strategies, applications, tools, and techniques for corporate success in social media in a coherent and conceptual framework offering the resources necessary to adopt and implement social CRM strategies within their organizations"--Provided by publisher.
Subject:	Customer relations - Management. -
Online resource:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-8586-4
ISBN:	9781466685871

Strategic customer relationship management in the age of social media
Strategic customer relationship management in the age of social media[electronic resource] /Amir Khanlari, editor. - PDFs (332 pages) :illustrations.

Includes bibliographical references and index.

The impact of social business strategies in creating empirical social business models / Siavash Moheb, Ali Golrokh -- Social CRM analytics: gaining customer insights for designing social CRM strategies / Prerna Lal -- The impact of CRM and social media technologies on customer-orientation process and sales performance / Mahdi Sheykhlar, Rozita Shahbaz Keshvari -- Adoption of Facebook for customer relationship management for SMEs: exploring the underlying motivations / Babak Abedin -- Electronic customer relationship management (E-CRM) practices of micro, small, and medium scale enterprises in Ghana / Rebecca Baah-Ofori, George Kofi Amoako -- The use of social media in the higher education institutions in Turkey: a case of the higher education institutions in Istanbul / Ali Acılar -- Gamification impact on customer relationship development in virtual environment / Rimantas Gatautis, Audrone Medziausiene -- CKM 2.0: integrating Web 2.0 into customer knowledge management / Fatemeh Najafloo, Hatef Rasouli, Mehdi Shamizanjani -- The effects of fan personality on participation in social media based brand community: role of personality on participation in the social media / Ali Balapour, Amir Khanlari -- Study of the automatic evaluation of website quality from customer insight: a case study of the most visited news websites as influential social media tool / Molood Arman, Hassan Hajipoor, Babak Sohrabi -- Social media, customer relationship management, and consumers' organic food purchase behavior / Evelyn Chronis, Qiang Lu, Rohan Miller -- The effects of social media-based brand communities on brand loyalty and brand equity: case study--cinere company / Amir Khanlari, Faezeh Rezaei, Seyed Abolghasem Mira -- Using social media to influence CRM and loyalty: case study of restaurant industry / Rozita Shahbaz Keshvari -- Electronic word of mouth marketing: relationship between brand loyalty and electronic word of mouth in social marketing networks / Sahra Zamanian, Amir Khanlari.

Restricted to subscribers or individual electronic text purchasers.

"This book provides a variety of strategies, applications, tools, and techniques for corporate success in social media in a coherent and conceptual framework offering the resources necessary to adopt and implement social CRM strategies within their organizations"--Provided by publisher.

Mode of access: World Wide Web.

ISBN: 9781466685871

Standard No.: 10.4018/978-1-4666-8586-4doiSubjects--Topical Terms:

407865
Customer relations
--Management.

LC Class. No.: HF5415.5 / .S77 2015e

Dewey Class. No.: 658.8/1202854678

Strategic customer relationship management in the age of social media
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245 0 0 $a Strategic customer relationship management in the age of social media $h [electronic resource] / $c Amir Khanlari, editor.
264 $a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) : $b IGI Global, $c [2015]
300 $a PDFs (332 pages) : $b illustrations.
504 $a Includes bibliographical references and index.
505 0 $a The impact of social business strategies in creating empirical social business models / Siavash Moheb, Ali Golrokh -- Social CRM analytics: gaining customer insights for designing social CRM strategies / Prerna Lal -- The impact of CRM and social media technologies on customer-orientation process and sales performance / Mahdi Sheykhlar, Rozita Shahbaz Keshvari -- Adoption of Facebook for customer relationship management for SMEs: exploring the underlying motivations / Babak Abedin -- Electronic customer relationship management (E-CRM) practices of micro, small, and medium scale enterprises in Ghana / Rebecca Baah-Ofori, George Kofi Amoako -- The use of social media in the higher education institutions in Turkey: a case of the higher education institutions in Istanbul / Ali Acılar -- Gamification impact on customer relationship development in virtual environment / Rimantas Gatautis, Audrone Medziausiene -- CKM 2.0: integrating Web 2.0 into customer knowledge management / Fatemeh Najafloo, Hatef Rasouli, Mehdi Shamizanjani -- The effects of fan personality on participation in social media based brand community: role of personality on participation in the social media / Ali Balapour, Amir Khanlari -- Study of the automatic evaluation of website quality from customer insight: a case study of the most visited news websites as influential social media tool / Molood Arman, Hassan Hajipoor, Babak Sohrabi -- Social media, customer relationship management, and consumers' organic food purchase behavior / Evelyn Chronis, Qiang Lu, Rohan Miller -- The effects of social media-based brand communities on brand loyalty and brand equity: case study--cinere company / Amir Khanlari, Faezeh Rezaei, Seyed Abolghasem Mira -- Using social media to influence CRM and loyalty: case study of restaurant industry / Rozita Shahbaz Keshvari -- Electronic word of mouth marketing: relationship between brand loyalty and electronic word of mouth in social marketing networks / Sahra Zamanian, Amir Khanlari.
506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "This book provides a variety of strategies, applications, tools, and techniques for corporate success in social media in a coherent and conceptual framework offering the resources necessary to adopt and implement social CRM strategies within their organizations"--Provided by publisher.
530 $a Also available in print.
538 $a Mode of access: World Wide Web.
588 $a Description based on title screen (IGI Global, viewed 07/21/2015).
650 0 $a Customer relations $x Management. $3 407865
650 0 $a Customer relations $x Technological innovations. $3 407866
650 0 $a Social media $x Economic aspects. $3 359424
700 1 $a Khanlari, Amir, $d 1981- $e editor. $3 407864
710 2 $a IGI Global, $e publisher. $3 407735
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-8586-4