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Leveraging brands in sport business

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Stinson, Jeffrey L.

Leveraging brands in sport business

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Leveraging brands in sport business/ edited by Mark P. Pritchard & Jeffrey L. Stinson.
other author:	Pritchard, Mark P.
Published:	New York ;Routledge, : 2014.,
Description:	xi, 249 p. :ill. :
Subject:	Business planning. -
Online resource:	Click here to view
ISBN:	9780203108994 (e-book : PDF)

Leveraging brands in sport business
Leveraging brands in sport business[electronic resource] /edited by Mark P. Pritchard & Jeffrey L. Stinson. - New York ;Routledge,2014. - xi, 249 p. :ill.

Includes bibliographical references and index.

pt. 1. Foundations in sport business -- pt. 2. Applications in sport business -- pt. 3. Topical extensions -- pt. 4. Sport business case presentations (online).

Mode of access: World Wide Web.

ISBN: 9780203108994 (e-book : PDF)Subjects--Topical Terms:

252679
Business planning.
Index Terms--Genre/Form:

228523
Electronic books.

LC Class. No.: HD30.28 / .L48 2014

Dewey Class. No.: 658.4012 / L659

Leveraging brands in sport business
LDR:01020nam a2200241Ia 4500 001 299560
003 FlBoTFG
005 20130808133734.0
008 161123s2014 nyuad ob 001 0 eng d
020 $a 9780203108994 (e-book : PDF)
035 $a (OCoLC)857645989
035 $a 0000361
040 $a FlBoTFG $c FlBoTFG
050 $a HD30.28 $b .L48 2014
082 $a 658.4012 $b L659
245 0 0 $a Leveraging brands in sport business $h [electronic resource] / $c edited by Mark P. Pritchard & Jeffrey L. Stinson.
260 $a New York ; $a London : $b Routledge, $c 2014.
300 $a xi, 249 p. : $b ill.
504 $a Includes bibliographical references and index.
505 0 $a pt. 1. Foundations in sport business -- pt. 2. Applications in sport business -- pt. 3. Topical extensions -- pt. 4. Sport business case presentations (online).
530 $a Also available in print edition.
538 $a Mode of access: World Wide Web.
650 0 $2 96060 $a Business planning. $3 252679
655 7 $a Electronic books. $2 local $3 228523
700 1 $a Pritchard, Mark P. $3 408541
700 1 $a Stinson, Jeffrey L. $3 408542
776 1 $z 9780415534840 (hardback) $z 9780415534857 (pbk)
856 4 0 $u http://www.tandfebooks.com/isbn/9780203108994 $z Click here to view

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