語系/ Language:
繁體中文
English
KMU OLIS
登入
回首頁
切換:
標籤
|
MARC模式
|
ISBD
Psychological foundations of marketing
~
Kimmel, Allan J.
Psychological foundations of marketing
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Psychological foundations of marketing/ Allan J. Kimmel.
作者:
Kimmel, Allan J.
出版者:
Hove, East Sussex :Routledge, : 2013.,
面頁冊數:
xviii, 282 p. :ill. :
標題:
Marketing - Psychological aspects. -
電子資源:
Click here to view
ISBN:
8780203083208 (e-book : PDF)
Psychological foundations of marketing
Kimmel, Allan J.
Psychological foundations of marketing
[e,ectronic resource] /Allan J. Kimmel. - Hove, East Sussex :Routledge,2013. - xviii, 282 p. :ill.
Includes bibliographical references (p. [252]-273) and index.
1. Psychology and marketing : a dynamic relationship -- 2. Motivation -- 3. Perception -- 4. Learning -- 5. Decision making -- 6. Consumer attitudes -- 7. Personality and the self-concept -- 8. Social influence.
Mode of access: World Wide Web.
ISBN: 8780203083208 (e-book : PDF)Subjects--Topical Terms:
258024
Marketing
--Psychological aspects.Index Terms--Genre/Form:
228523
Electronic books.
LC Class. No.: HF5415 / .K52196 2013
Dewey Class. No.: 658.80019 / K498
Psychological foundations of marketing
LDR
:01029nam a2200229Ia 4500
001
299602
003
FlBoTFG
005
20121116151308.0
008
161123s2013 enka sb 001 0 eng d
020
$a
8780203083208 (e-book : PDF)
035
$a
0000403
040
$a
FlBoTFG
$c
FlBoTFG
050
$a
HF5415
$b
.K52196 2013
082
$a
658.80019
$b
K498
100
1
$a
Kimmel, Allan J.
$3
408690
245
1 0
$a
Psychological foundations of marketing
$h
[e,ectronic resource] /
$c
Allan J. Kimmel.
260
$a
Hove, East Sussex :
$c
2013.
$b
Routledge,
300
$a
xviii, 282 p. :
$b
ill.
504
$a
Includes bibliographical references (p. [252]-273) and index.
505
0
$a
1. Psychology and marketing : a dynamic relationship -- 2. Motivation -- 3. Perception -- 4. Learning -- 5. Decision making -- 6. Consumer attitudes -- 7. Personality and the self-concept -- 8. Social influence.
530
$a
Also available in print edition.
538
$a
Mode of access: World Wide Web.
650
0
$2
96060
$a
Marketing
$x
Psychological aspects.
$3
258024
655
7
$a
Electronic books.
$2
local
$3
228523
776
1
$z
9780415620000 (hardback)
$z
9780415620017 (pbk.)
856
4 0
$u
http://www.tandfebooks.com/isbn/9780203083208
$z
Click here to view
筆 0 讀者評論
多媒體
評論
新增評論
分享你的心得，請勿在此評論區張貼涉及人身攻擊、情緒謾罵、或內容涉及非法的不當言論，館方有權利刪除任何違反評論規則之發言，情節嚴重者一律停權，以維護所有讀者的自由言論空間。
Export
取書館別
處理中
...
變更密碼
登入