| 紀錄類型: |
書目-語言資料,印刷品
: Monograph/item
|
| 正題名/作者: |
Global entrepreneurship and new venture creation in the sharing economy/ Norhayati Zakaria and Leena Kaushal, editors. |
| 其他作者: |
Norhayati Zakaria, |
| 出版者: |
Hershey, Pennsylvania :IGI Global, : [2017], |
| 面頁冊數: |
1 online resource (xv, 244 p.) |
| 提要註: |
"This book covers the essential understanding, knowledge and skills required by the entrepreneurs for new business start-ups in the globalized and digital age. It addresses the need to develop enterprising and innovative cultures in business; spotting business opportunities; market demand as the key to commercial viability; importance of knowing your customers; and other topics"-- |
| 標題: |
New business enterprises. - |
| 電子資源: |
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2835-7 |
| ISBN: |
9781522528364 (ebook) |