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Digital marketing strategies for fashion and luxury brands

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Digital marketing strategies for fashion and luxury brands/ Wilson Ozuem and Yllka Azemi, editors.
其他作者:	Ozuem, Wilson,
出版者:	Hershey, Pennsylvania :IGI Global, : [2018],
面頁冊數:	1 online resource (xxiii, 460 p.)
提要註:	"This book focuses on qualitative discussions on issues related to digital marketing in the Luxury fashion brands. It addresses the relationship between computer-mediated marketing environments and luxury fashion brands. The advert of internet technologies along with its prototypical subsets are turning consumers to digital universe"--
標題:	Fashion merchandising. -
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2697-1
ISBN:	9781522526988 (ebook)

Digital marketing strategies for fashion and luxury brands
Digital marketing strategies for fashion and luxury brands[electronic resource] /Wilson Ozuem and Yllka Azemi, editors. - Hershey, Pennsylvania :IGI Global,[2018] - 1 online resource (xxiii, 460 p.)

Includes bibliographical references and index.

Chapter 1. Designing indulgent interaction: luxury fashion, M-commerce, and {umlaut}Ubermensch -- Chapter 2. Gender fluidity in the age of technologically mediated environments: implications for fashion industry -- Chapter 3. Fast-fashion meets social networking users: implications for international marketing strategy -- Chapter 4. Organisational and marketing challenges in designing and implementing an omnichannel strategy for luxury fashion brands -- Chapter 5. Online service failure and recovery strategies in luxury brands: a view from justice theory -- Chapter 6. Digital marketing strategies for luxury cosmetics brands: Latin America's case -- Colombia -- Chapter 7. Omni-channel retailing and perceived service quality -- Chapter 8. "Exclusivity dared": impact of digital marketing on luxury fashion brands -- Chapter 9. Mirror, mirror @ the e-mall: on-line buying intent for luxury clothes and fashion innovativeness of gay males -- Chapter 10. The lux made in case study: building value on luxury digital districts -- Chapter 11. User-generated content and consumer purchase intentions in the cosmetic industry: social impact perspective -- Chapter 12. How to drive brand communication in virtual settings: an analytical approach based on digital data (consumer brand alignment and social engagement) -- Chapter 13. Developing compelling online recovery strategies: implications for the fashion clothing industry -- Chapter 14. Luxury product decision-making strategy: leveraging social media to create the emotional component of the strategy -- Chapter 15. Drivers, constraints, and consequences of consumer-brand engagement in the luxury fashion sector -- Chapter 16. Social identity matters: social media and brand perceptions in the fashion apparel and accessories industries.

Restricted to subscribers or individual electronic text purchasers.

"This book focuses on qualitative discussions on issues related to digital marketing in the Luxury fashion brands. It addresses the relationship between computer-mediated marketing environments and luxury fashion brands. The advert of internet technologies along with its prototypical subsets are turning consumers to digital universe"--

ISBN: 9781522526988 (ebook)Subjects--Topical Terms:

433312
Fashion merchandising.

LC Class. No.: HD9940.A2 / D54 2018e

Dewey Class. No.: 746.9/20688

Digital marketing strategies for fashion and luxury brands
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245 0 0 $a Digital marketing strategies for fashion and luxury brands $h [electronic resource] / $c Wilson Ozuem and Yllka Azemi, editors.
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300 $a 1 online resource (xxiii, 460 p.)
504 $a Includes bibliographical references and index.
505 0 $a Chapter 1. Designing indulgent interaction: luxury fashion, M-commerce, and {umlaut}Ubermensch -- Chapter 2. Gender fluidity in the age of technologically mediated environments: implications for fashion industry -- Chapter 3. Fast-fashion meets social networking users: implications for international marketing strategy -- Chapter 4. Organisational and marketing challenges in designing and implementing an omnichannel strategy for luxury fashion brands -- Chapter 5. Online service failure and recovery strategies in luxury brands: a view from justice theory -- Chapter 6. Digital marketing strategies for luxury cosmetics brands: Latin America's case -- Colombia -- Chapter 7. Omni-channel retailing and perceived service quality -- Chapter 8. "Exclusivity dared": impact of digital marketing on luxury fashion brands -- Chapter 9. Mirror, mirror @ the e-mall: on-line buying intent for luxury clothes and fashion innovativeness of gay males -- Chapter 10. The lux made in case study: building value on luxury digital districts -- Chapter 11. User-generated content and consumer purchase intentions in the cosmetic industry: social impact perspective -- Chapter 12. How to drive brand communication in virtual settings: an analytical approach based on digital data (consumer brand alignment and social engagement) -- Chapter 13. Developing compelling online recovery strategies: implications for the fashion clothing industry -- Chapter 14. Luxury product decision-making strategy: leveraging social media to create the emotional component of the strategy -- Chapter 15. Drivers, constraints, and consequences of consumer-brand engagement in the luxury fashion sector -- Chapter 16. Social identity matters: social media and brand perceptions in the fashion apparel and accessories industries.
506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "This book focuses on qualitative discussions on issues related to digital marketing in the Luxury fashion brands. It addresses the relationship between computer-mediated marketing environments and luxury fashion brands. The advert of internet technologies along with its prototypical subsets are turning consumers to digital universe"-- $c Provided by publisher.
650 0 $a Fashion merchandising. $3 433312
650 0 $a Luxury goods $x Internet marketing. $3 433394
650 0 $a Internet marketing. $3 359423
700 1 $a Ozuem, Wilson, $d 1974- $e editor. $3 407762
700 1 $a Azemi, Yllka, $d 1988- $e editor. $3 433393
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2697-1

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