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Creating value with big data analyti...

Kooge, Edwin.

Creating value with big data analyticsmaking smarter marketing decisions /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Creating value with big data analytics/ Peter C. Verhoef, Edwin Kooge and Natasha Walk.
其他題名:	making smarter marketing decisions /
作者:	Verhoef, Peter C.,
其他作者:	Walk, Natasha.
出版者:	London :Routledge, : 2016.,
面頁冊數:	1 online resource (xxii, 316 p.)
標題:	Marketing - Data processing. -
電子資源:	https://www.taylorfrancis.com/books/9781317561927
ISBN:	9781317561927 (e-book)

Creating value with big data analyticsmaking smarter marketing decisions /
Verhoef, Peter C.,

Creating value with big data analyticsmaking smarter marketing decisions /[electronic resource] :Peter C. Verhoef, Edwin Kooge and Natasha Walk. - London :Routledge,2016. - 1 online resource (xxii, 316 p.)

Includes bibliographical references and index.

1. Big data challenges -- 2. Creating value using big data analytics -- 2.1. Value-customer metrics -- 2.2. Value-to-firm metrics -- 3. Data, data everywhere -- 3.1. Data integration -- 3.2. Customer privacy and data secrutiy -- 4. How big data are changing analytics -- 4.1. Classic data analytics -- 4.2. Big data analytics -- 4.3. Creating impact with storytelling and visualization -- 5. Building successful big data capabilities -- 6. Every business has (big) data : let's use them -- 7. Concluding thoughts and key learning poitns.

ISBN: 9781317561927 (e-book)Subjects--Topical Terms:

408594
Marketing
--Data processing.

LC Class. No.: HF5415.32 / .V475 2016

Dewey Class. No.: 658.83 / V514

Creating value with big data analyticsmaking smarter marketing decisions /
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050 4 $a HF5415.32 $b .V475 2016
082 0 4 $a 658.83 $b V514
100 1 $a Verhoef, Peter C., $e author. $3 434317
245 1 0 $a Creating value with big data analytics $h [electronic resource] : $b making smarter marketing decisions / $c Peter C. Verhoef, Edwin Kooge and Natasha Walk.
260 $a London : $b Routledge, $c 2016.
300 $a 1 online resource (xxii, 316 p.)
504 $a Includes bibliographical references and index.
505 0 $a 1. Big data challenges -- 2. Creating value using big data analytics -- 2.1. Value-customer metrics -- 2.2. Value-to-firm metrics -- 3. Data, data everywhere -- 3.1. Data integration -- 3.2. Customer privacy and data secrutiy -- 4. How big data are changing analytics -- 4.1. Classic data analytics -- 4.2. Big data analytics -- 4.3. Creating impact with storytelling and visualization -- 5. Building successful big data capabilities -- 6. Every business has (big) data : let's use them -- 7. Concluding thoughts and key learning poitns.
650 0 $a Marketing $x Data processing. $3 408594
650 0 $a Consumer profiling. $3 387337
650 0 $a Big data. $3 387512
700 1 $a Walk, Natasha. $3 434319
700 1 $a Kooge, Edwin. $3 434318
856 4 0 $u https://www.taylorfrancis.com/books/9781317561927

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