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The language of global success how a...

Neeley, Tsedal,

The language of global success how a common tongue transforms multinational organizations /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The language of global success / Tsedal Neeley
Reminder of title:	how a common tongue transforms multinational organizations /
Author:	Neeley, Tsedal,
Description:	1 online resource (vii, 188 pages)
基督教聖經之智慧書導讀 :	"Examining the strategic use of language by one international corporation, The language of global success uncovers how all organizations might integrate language effectively to tap into the promise of globalization"--Provided by publishers
Subject:	Business and politics -
Online resource:	http://portal.igpublish.com/iglibrary/search/PUPB0006053.html
ISBN:	9781400888641

The language of global success how a common tongue transforms multinational organizations /
Neeley, Tsedal,

The language of global success how a common tongue transforms multinational organizations /[electronic resource] :Tsedal Neeley - 1 online resource (vii, 188 pages)

Includes bibliographical references (pages 173-184) and index

The lingua franca mandate: "Englishnization" -- Leading the lingua franca mandate -- Linguistic expats and bounded fluency: "I am an expat in my own country" -- Cultural expats and the Trojan Horse of language: "It's their culture wrapped in our language" -- Dual expats' global work orientation: "Been there, done that, know that!" -- Five years post-mandate -- Lessons from top leaders, managers, and employees

"Examining the strategic use of language by one international corporation, The language of global success uncovers how all organizations might integrate language effectively to tap into the promise of globalization"--Provided by publishers

ISBN: 9781400888641Subjects--Topical Terms:

438633
Business and politics
Index Terms--Genre/Form:

382946
Electronic books

LC Class. No.: HD2755.5 / .N445 2017e

Dewey Class. No.: 338.88

The language of global success how a common tongue transforms multinational organizations /
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245 1 4 $a The language of global success $h [electronic resource] : $b how a common tongue transforms multinational organizations / $c Tsedal Neeley
264 1 $a Princeton, New Jersey : $b Princeton University Press, $c [2017]
300 $a 1 online resource (vii, 188 pages)
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504 $a Includes bibliographical references (pages 173-184) and index
505 0 $a The lingua franca mandate: "Englishnization" -- Leading the lingua franca mandate -- Linguistic expats and bounded fluency: "I am an expat in my own country" -- Cultural expats and the Trojan Horse of language: "It's their culture wrapped in our language" -- Dual expats' global work orientation: "Been there, done that, know that!" -- Five years post-mandate -- Lessons from top leaders, managers, and employees
520 $a "Examining the strategic use of language by one international corporation, The language of global success uncovers how all organizations might integrate language effectively to tap into the promise of globalization"--Provided by publishers
650 0 $a Business and politics $3 438633
650 0 $2 96060 $a Organizational behavior $3 238336
650 0 $a International business enterprises $3 438632
655 4 $a Electronic books $3 382946
776 0 8 $i Print version: $a Neeley, Tsedal. $t Language of global success. $d Princeton, New Jersey : Princeton University Press, [2017] $z 9780691175379 $w (OCoLC)1001809599 $w (DLC) 2017944328
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