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Utilizing consumer psychology in bus...

Dalgic, Tevfik,

Utilizing consumer psychology in business strategy

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Utilizing consumer psychology in business strategy/ by Tevfik Dalgic and Sevtap Unal.
作者:	Dalgic, Tevfik,
其他作者:	Unal, Sevtap,
出版者:	Hershey, Pennsylvania :IGI Global, : [2018],
面頁冊數:	1 online resource (xii, 325 p.)
提要註:	"This book explores how consumer behavior and decision-making process always have been the main point of businesses; from the profit-making ones to charitable ones, from marketing practitioners and academics to psychology professionals. It provides detailed knowledge about humans' psychological attributes in their roles as consumers. It provides detailed knowledge about how consumers think, feels, decides and acts"--
標題:	Decision making. -
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-3448-8
ISBN:	9781522534495 (ebook)

Utilizing consumer psychology in business strategy
Dalgic, Tevfik,

Utilizing consumer psychology in business strategy[electronic resource] /by Tevfik Dalgic and Sevtap Unal. - Hershey, Pennsylvania :IGI Global,[2018] - 1 online resource (xii, 325 p.)

Includes bibliographical references and index.

Chapter 1. An introduction to consumer psychology -- Chapter 2. Perception -- Chapter 3. Learning -- Chapter 4. Memory -- Chapter 5. Attitudes -- Chapter 6. Motivations -- Chapter 7. Emotions -- Chapter 8. Personality -- Chapter 9. Self -- Chapter 10. Lifestyles and values.

Restricted to subscribers or individual electronic text purchasers.

"This book explores how consumer behavior and decision-making process always have been the main point of businesses; from the profit-making ones to charitable ones, from marketing practitioners and academics to psychology professionals. It provides detailed knowledge about humans' psychological attributes in their roles as consumers. It provides detailed knowledge about how consumers think, feels, decides and acts"--

ISBN: 9781522534495 (ebook)Subjects--Topical Terms:

205527
Decision making.

LC Class. No.: HD30.28 / .D345 2018e

Dewey Class. No.: 658.4/012

Utilizing consumer psychology in business strategy
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020 $a 9781522534495 (ebook)
020 $a 9781522534488 (hardcover)
035 $a (OCoLC)1035640688
035 $a 1071025199
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050 4 $a HD30.28 $b .D345 2018e
082 0 4 $a 658.4/012 $2 23
100 1 $a Dalgic, Tevfik, $e author. $3 433266
245 1 0 $a Utilizing consumer psychology in business strategy $h [electronic resource] / $c by Tevfik Dalgic and Sevtap Unal.
260 $a Hershey, Pennsylvania : $b IGI Global, $c [2018]
300 $a 1 online resource (xii, 325 p.)
504 $a Includes bibliographical references and index.
505 0 $a Chapter 1. An introduction to consumer psychology -- Chapter 2. Perception -- Chapter 3. Learning -- Chapter 4. Memory -- Chapter 5. Attitudes -- Chapter 6. Motivations -- Chapter 7. Emotions -- Chapter 8. Personality -- Chapter 9. Self -- Chapter 10. Lifestyles and values.
506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "This book explores how consumer behavior and decision-making process always have been the main point of businesses; from the profit-making ones to charitable ones, from marketing practitioners and academics to psychology professionals. It provides detailed knowledge about humans' psychological attributes in their roles as consumers. It provides detailed knowledge about how consumers think, feels, decides and acts"-- $c Provided by publisher.
650 0 $2 96060 $a Decision making. $3 205527
650 0 $a Consumer behavior $x Psychological aspects. $3 433268
650 0 $2 96060 $a Strategic planning. $3 253454
700 1 $a Unal, Sevtap, $d 1971- $e author. $3 433267
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-3448-8

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