Branding (Marketing)
Overview
Works: | 10 works in 2 publications in 2 languages |
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Titles
Experiential marketing :how to get customers to sense, feel, think, act, and relate to your company and brands /
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Building brand equity and consumer trust through radical transparency practices
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Holistic approaches to brand culture and communication across industries
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Building brand identity in the age of social mediaemerging research and opportunities /
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Analyzing attachment and consumers' emotionsemerging research and opportunities /
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(Language materials, printed)
Subjects